THE SECRET IS OUT!
PROS ENTERPRISE AI: DRIVING GLOBAL INNOVATION FOR THE WORLD’S MOST SUCCESSFUL COMPANIES
With a mind-blowing 3+ trillion transactions a year & 99.98% uptime, PROS has the most complete PRM (Profit & Revenue Management) platform
HOUSTON, Tex. — Today, most companies use spreadsheets and manual, human-driven processes to manage their end-to-end PRM (Profit & Revenue Management) system which encompasses the end-to-end commercial workflow from planning and procurement to pricing, contracting, transaction processing, billing, and reporting.
The result? Margin decline, revenue leakage, and reporting challenges. There’s a better way.
By digitizing your product catalog, automating your contracting, and using Enterprise AI to rapidly adjust pricing – for what you pay, and for what you charge – you can turn your company into a real-time profit machine which models profitable growth and leads your industry.
Nadine Pyter, VP Marketing and Grad Conn, CMO at PROS (NYSE: PRO), get grilled by Agent Ted Hall of the super-secret Profit Intelligence Agency as he tries to uncover the “CFO’s Best-kept Secret for Profitable Growth.” Agent Ted can smell profitability a mile away, and he knows that PROS is the secret to margin and revenue growth!
IT’S TIME TO UNDISRUPT!
TO COMPETE IN THE 21st CENTURY, COMPANIES NEED TO DIGITIZE, AUTOMATE & LEVERAGE AI
PROS leads the way with a vision to help people and companies thrive in
a continuously changing world
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Andres Reiner, President & CEO of PROS (NYSE: PRO), delivers an electrifying keynote on managing disruption in the 21st century to a standing-room only audience of PROS customers (and future customers) at the Outperform with PROS 2023 conference.
GEN IV AI LAUNCHED!
PROS NEURAL NETWORK-BASED AI SOLVES THE DATA SCARCITY PROBLEM OF TRADITIONAL SYSTEMS
The PROS Neural Network-based AI learns from millions of data points to develop a trained model that represents how each attribute contributes to the final price
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Kaavya Muralidhar, Product Manager at PROS, delivers a live demo of the new PROS.ai Gen IV AI powered by Neural Network technology to a standing ovation from the audience. It’s our most advanced AI technology yet, and builds on years of deep investment in the field of artificial intelligence.
WHY ANYTHING | The Analyst POV
PROS recognized as market leader
by analyst firms
PROS is the only independent software solution to be named a Leader in CPQ by both Gartner and Forrester as well as a Leader in Price Optimization and Management by IDC, due to our clear vision for the PROS Platform, as well as our deep and broad product capabilities.
In particular, PROS solutions were recognized for our fast and intuitive user interface, superior product catalog, AI-driven guided selling capabilities, and comprehensive support for deal negotiation. Read the latest research from industry analysts to learn more about PROS technology and why we're leading the pack.
The Forrester Wave™: Configure, Price, Quote Platforms, Q2 2023
IDC MarketScape: Worldwide B2B Price Optimization and Management Applications 2021 Vendor Assessment.
Forrester Consulting study commissioned by PROS, May 2023. Results are for a composite organization representative of interviewed customers.

IDC MarketScape: B2B Price Optimization & Management Applications, 2021
Sign-in not required

Configure, Price, Quote
Platforms, Q2 2023
Sign-in not required

The Total Economic Impact™ of PROS Smart Optimization and Management, May 2023
Sign-in not required
CUSTOMERS | Lorem Ipsum
Trusted by the best in the business
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PLATFORM | Harnessing the Power of AI: PROS Leads the Charge in Profit Optimization
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consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit.
AI apps
Ready-to-use enterprise AI applications for high-value use cases.
- AI CRM Suite
- Reliability Suite
- Supply Chain Suite
- Sustainability Suite
- Defense and Intelligence Suite
- Financial Services Suite
- Oil and Gas Suite
- Public Sector Suite
Development Tools
Ready-to-use enterprise AI applications for high-value use cases.
- AI CRM Suite
- Reliability Suite
- Supply Chain Suite
- Sustainability Suite
- Defense and Intelligence Suite
- Financial Services Suite
- Oil and Gas Suite
- Public Sector Suite
AI Application Platform
Ready-to-use enterprise AI applications for high-value use cases.
- AI CRM Suite
- Reliability Suite
- Supply Chain Suite
- Sustainability Suite
- Defense and Intelligence Suite
- Financial Services Suite
- Oil and Gas Suite
- Public Sector Suite
INDUSTRY | Customer Stories
Harnessing the Power of AI: PROS Leads the Charge in Profit & Revenue Management Software
In the relentless pursuit of profitable growth, businesses across every sector are struggling with an age-old question: How can we generate profitable growth?
Enter PROS, the forerunner in transforming revenue and profit management strategies grounded in a rich history of delivering solutions since its inception in 1985. This Houston-born tech giant rose to prominence by alleviating a severe overbooking crisis for a major airline carrier, marking the beginning of an era of innovation in the airline and later, the B2B space.
With the PROS PRM Platform, manual processes that often led to frustrating errors and customer dissatisfaction are a thing of the past. The platform facilitates real-time adjustments to pricing and quoting strategies, responding dynamically to market shifts and providing invaluable insights into the ever-volatile market landscape.
What sets PROS apart is its meticulous attention to the unique conditions of every buying engagement. With over 20 patented AI algorithms and a staggering 30+ million AI models, it offers an unprecedented level of insight, delivering daily actionable strategies drawn from a diverse and deep well of data.
From airlines to manufacturing and distribution, PROS showcases its expertise in 12 industries, leveraging a wealth of experience accrued over nearly four decades to navigate specific market challenges.
Airlines
PROS has been building innovative software to drive revenue for the airline industry since 1985, and our tradition of innovation continues today with the industry’s most advanced AI-powered SaaS platform. Our customers include more than 130 of the world’s leading airlines, including Air Canada, Air Europa, Breeze Airways, Cathay Pacific, COPA Airlines, Etihad, Japan Airlines, Lufthansa, TAP Portugal, United Airlines, and Virgin Atlantic.
Air Cargo
The air cargo industry continues to embrace ecommerce, and AI-powered SaaS platforms are driving their digital transformation. With real-time pricing and quoting through any channel – online, third-party marketplace and direct sales – innovators such as Cargolux, Emirates SkyCargo, Lufthansa Cargo and Qatar Airways Cargo achieve to 3% profit improvement, up to 50% win rate improvement when submitted before competitors and up to 40% improvement in productivity.
Automotive Parts
Automotive companies such as Borg Automotive, AutoZone and O’Reilly Auto Parts rely on PROS to better serve their customers and simultaneously drive major revenue and profit growth. Our AI powered platform allows automotive companies to optimize end-to-end sales performance by offering tailored quotes, agreements, optimal prices, user-friendly interfaces, accurate information, and anticipation of customer requirements – all in real-time.
Consumer Goods
Consumer Goods companies like Kimberly-Clark, Office Depot, and S.P. Richards Co are managing the complexities of a business with dramatically different product categories with PROS AI-powered Platform. Centralizing all pricing and selling data has allowed consumer goods companies to increase revenue, streamline the quote creation process, and maintain a central source of truth in a reliable system.
Industrial Distribution
Trusted by some of the world’s top Distribution companies including Graybar, Crescent Electric, MSC and Carlisle, PROS AI-powered pricing and CPQ solutions have helped distributors accelerate speed to market, improve efficiency and increase win rates. The average distribution customer realizes a 200+ basis-point margin improvement, 8%+ lift in revenue, and 67%+ in pricing efficiency gains with PROS solutions.
Energy & Chemicals
Food & Consumables
PROS AI-powered Platform enables food and consumables companies to become more agile in their pricing and quoting processes, incorporate real-time market factors into their decisions, and manage products across multiple digital channels with a single catalog. Companies like Cargill, Land o’ Lakes, Fonterra, Ingredion, and Nestlé Brazil are transforming an industry with historically low margins into a profit powerhouse with PROS AI-powered solutions.
Industrial Manufacturing
Healthcare
With detailed insight into customer behavior, medical companies are empowered to personalize offers and prices to engage with buyers when, where, and how they want. See how leading medical companies such as Spire Healthcare, B Braun, GE Healthcare, and Medtronic utilize PROS AI-powered Platform to outperform the competition and generate a 20% increase in revenue, unify their data, and create quotes in minutes instead of days.
Services
Technology
Transport & Logistics
RESEARCH | ROI Study
Customer-reported Findings Demonstrate Tangible Impact of PROS AI Software on Profitable Growth.
In a landscape where numbers often speak louder than words, 200, 67, and 8 have emerged as symbols of success for Houston-based software company, PROS. These aren’t arbitrary figures. They serve as statistical milestones, highlighting how PROS is revolutionizing the path to profitable growth for its customers.
Recently, a study comprising 131 PROS customers threw light on the company’s substantial impact. This self-reported assessment allowed researchers to sift through an impressive cache of over 400 data files. After meticulous elimination of duplicates, the data was streamlined to offer a coherent picture of revenue enhancements associated with PROS.
For businesses, these numbers are more than just percentages; they signify transformation. They provide tangible proof of the return on investment (ROI) that PROS offers, while safeguarding the anonymity of their customers – a delicate balancing act of transparency and discretion.
As the digital age continues to drive companies toward data-driven decisions, PROS metrics stand as testament to their commitment to deliver, and the unmatched value they bring to their customers.
PRODUCTS | Lorem Ipsum
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Smart Price Optimization & Management
PROS Price Optimization and Management software powered by Gen IV AI, leverages the most advanced AI models and dynamic pricing algorithms to deliver real-time customer-specific, market-relevant prices in real time and consistently across direct, channel, distributor, and eCommerce platforms. The result? PROS customers have an unmatched competitive advantage with customer-specific, market-aware, and win-rate based pricing.
Smart Configure Price Quote (CPQ)
PROS Configure Price Quote software delivers the most relevant and personalized offers in real-time via an AI-based insights engine that maximizes deal size, speeds up sales cycles, and accelerates quote response times from days and even weeks, to minutes. With PROS CPQ, companies deliver superior customer experience, improved customer loyalty and reduced customer churn while increasing revenue and profitability across all sales channels.
Airline Revenue Management
PROS Airline Revenue Management software utilizes proven AI to forecast and optimize bid prices. Known as the industry leader in airline revenue management, PROS cutting-edge AI-powered forecasting capabilities maximize revenue across every seat, flight and market.
Airline Offer Creation
Airline Offer Marketing
PROS Offer Marketing solutions help airlines drive customer-centric marketing strategies that fuel direct channel growth and customer acquisition. Increase web traffic, improve conversion rates, enhance customer experiences, and drive brand engagement both on and off the airline dot com.
Airline Real-Time Dynamic Pricing
PROS Real-Time Dynamic Pricing gives airlines more pricing flexibility and channel control by computing seat availability and dynamically pricing offers in real-time. With proven AI, confidently offer accurate, real-time availability across all channels to increase conversions and reduce revenue leakage.
Airline Dynamic Ancillary Pricing
PROS Dynamic Ancillary Pricing delivers AI-powered dynamic pricing science to ancillary sales. Take PROS AI to the next level and price, rank and bundle ancillaries based on customer segmentation to maximize revenue with every purchase.
Airline Corporate Sales
PROS Corporate Sales drives efficient, end-to-end contract digitization featuring AI-driven recommendations for personalized discounts and soft-factor incentives. Move away from commoditized corporate sales and spreadsheets to capture more revenue, maximize customer loyalty, and drive customer lifetime value.
Airline Group Sales
PROS Group Sales Optimizer gives airlines full control of their group offers with a digital end-to-end solution to effectively manage pricing, bookings, and contracts. Increase airline group sales productivity and revenue with sales automation and AI-powered dynamic pricing.
PARTNERS | PROS Partner Ecosystem
It's good to have friends in the Enterprise AI business
In an era where it feels like the digital age is sprinting, businesses must keep up. And with PROS leading the charge, the invitation is clear: delve into this ecosystem, harness its power, and supercharge business growth and customer relationships like never before.

Microsoft
PROS is the only top tier Microsoft partner with leading AI-powered pricing and selling solutions seamlessly integrated with Microsoft Dynamics365 experiences.

Adobe
Adobe Commerce combined with the PROS platform provides a flexible and scalable commerce platform, creating uniquely personalized end-to-end digital commerce experiences.

System Integrators
Uniting market leading AI-powered pricing & selling solutions with best-in-class strategy & implementation services Systems Integrators offer to drive full adoption and ROI of our solutions
IMPLEMENTATION | The Time-to-Value Story
In a world which demands results, PROS introduces quick activation with ‘PROS PDQ.’
PROS PDQ isn’t just about speed; it’s about tailored execution. The program delivers pre-scoped packages which deliver a notable reduction in services effort.
For companies that need access to prompt and actionable insights, PROS PDQ helps them activate PROS in weeks and get proven results in months, not years.
Initiate
24 hours
Product
Launch
30 days
Data
Preparation
1-2 months
Iterative 2-week Sprints
12-24 weeks
CONTACT US | The Journey Begins
Got Enterprise AI? No?? Then it’s time to contact PROS and start outperforming.
suddenly losing bids because their quotes are faster. Or maybe your margins are getting squeezed, but you don’t know how to implement a dynamic pricing strategy to pan for gold in your customer base. Or maybe … just maybe … you’re one of those innovative firms that knows it’s time to start implementing a RPM Platform in order to grow faster and more profitably so that you can outperform the stock market.
General Inquiries
Complete the form after the link below or call +1-713-335-5105.