PROS recognized as market leader
by analyst firms

PROS is the only independent software solution to be named a Leader in CPQ by both Gartner and Forrester as well as a Leader in Price Optimization and Management by IDC, due to our clear vision for the PROS Platform, as well as our deep and broad product capabilities.

In particular, PROS solutions were recognized for our fast and intuitive user interface, superior product catalog, AI-driven guided selling capabilities, and comprehensive support for deal negotiation. Read the latest research from industry analysts to learn more about PROS technology and why we're leading the pack.

“PROS is unmatched with its next generation of AI-powered price and cost optimization science...”
The Forrester Wave™: Configure, Price, Quote Platforms, Q2 2023
“Customers had trust in the optimized price as they could see how the price was created (no black box)”
IDC MarketScape: Worldwide B2B Price Optimization and Management Applications 2021 Vendor Assessment.
“The financial analysis found benefits of $10.30 million over three years versus costs of $2.06 million, adding up to an NPV of $8.24 million and an ROI of 400%. ”
Forrester Consulting study commissioned by PROS, May 2023. Results are for a composite organization representative of interviewed customers.
Gartner® Magic Quadrant™: CPQ Application Suites, 2022

not required

IDC MarketScape: B2B Price Optimization & Management Applications, 2021

not required

The Forrester Wave™:
Configure, Price, Quote
Platforms, Q2 2023

not required

The Total Economic Impact™ of PROS Smart Optimization and Management, May 2023

not required

CUSTOMERS | Lorem Ipsum

Trusted by the best in the business
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PLATFORM | Harnessing the Power of AI: PROS Leads the Charge in Profit Optimization

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AI Applications
PROS AI Applications
Development Tools
PROS Development Tools
AI App Platform
PROS AI Platform
SageMaker Azure ML Vertex AI
AWS / Microsoft / Google Cloud

AI apps

Ready-to-use enterprise AI applications for high-value use cases.

  • AI CRM Suite
  • Reliability Suite
  • Supply Chain Suite
  • Sustainability Suite
  • Defense and Intelligence Suite
  • Financial Services Suite
  • Oil and Gas Suite
  • Public Sector Suite

Development Tools

Ready-to-use enterprise AI applications for high-value use cases.

  • AI CRM Suite
  • Reliability Suite
  • Supply Chain Suite
  • Sustainability Suite
  • Defense and Intelligence Suite
  • Financial Services Suite
  • Oil and Gas Suite
  • Public Sector Suite

AI Application Platform

Ready-to-use enterprise AI applications for high-value use cases.

  • AI CRM Suite
  • Reliability Suite
  • Supply Chain Suite
  • Sustainability Suite
  • Defense and Intelligence Suite
  • Financial Services Suite
  • Oil and Gas Suite
  • Public Sector Suite

INDUSTRY | Customer Stories

Harnessing the Power of AI: PROS Leads the Charge in Profit & Revenue Management Software

In the relentless pursuit of profitable growth, businesses across every sector are struggling with an age-old question: How can we generate profitable growth?

Enter PROS, the forerunner in transforming revenue and profit management strategies grounded in a rich history of delivering solutions since its inception in 1985. This Houston-born tech giant rose to prominence by alleviating a severe overbooking crisis for a major airline carrier, marking the beginning of an era of innovation in the airline and later, the B2B space.

With the PROS PRM Platform, manual processes that often led to frustrating errors and customer dissatisfaction are a thing of the past. The platform facilitates real-time adjustments to pricing and quoting strategies, responding dynamically to market shifts and providing invaluable insights into the ever-volatile market landscape.


What sets PROS apart is its meticulous attention to the unique conditions of every buying engagement. With over 20 patented AI algorithms and a staggering 30+ million AI models, it offers an unprecedented level of insight, delivering daily actionable strategies drawn from a diverse and deep well of data.

From airlines to manufacturing and distribution, PROS showcases its expertise in 12 industries, leveraging a wealth of experience accrued over nearly four decades to navigate specific market challenges.


PROS has been building innovative software to drive revenue for the airline industry since 1985, and our tradition of innovation continues today with the industry’s most advanced AI-powered SaaS platform. Our customers include more than 130 of the world’s leading airlines, including Air Canada, Air Europa, Breeze Airways, Cathay Pacific, COPA Airlines, Etihad, Japan Airlines, Lufthansa, TAP Portugal, United Airlines, and Virgin Atlantic.

Air Cargo

The air cargo industry continues to embrace ecommerce, and AI-powered SaaS platforms are driving their digital transformation. With real-time pricing and quoting through any channel – online, third-party marketplace and direct sales – innovators such as Cargolux, Emirates SkyCargo, Lufthansa Cargo and Qatar Airways Cargo achieve to 3% profit improvement, up to 50% win rate improvement when submitted before competitors and up to 40% improvement in productivity.

Automotive Parts

Automotive companies such as Borg Automotive, AutoZone and O’Reilly Auto Parts rely on PROS to better serve their customers and simultaneously drive major revenue and profit growth. Our AI powered platform allows automotive companies to optimize end-to-end sales performance by offering tailored quotes, agreements, optimal prices, user-friendly interfaces, accurate information, and anticipation of customer requirements – all in real-time.

Consumer Goods

Consumer Goods companies like Kimberly-Clark, Office Depot, and S.P. Richards Co are managing the complexities of a business with dramatically different product categories with PROS AI-powered Platform. Centralizing all pricing and selling data has allowed consumer goods companies to increase revenue, streamline the quote creation process, and maintain a central source of truth in a reliable system.   

Industrial Distribution

Trusted by some of the world’s top Distribution companies including Graybar, Crescent Electric, MSC and Carlisle, PROS AI-powered pricing and CPQ solutions have helped distributors accelerate speed to market, improve efficiency and increase win rates. The average distribution customer realizes a 200+ basis-point margin improvement, 8%+ lift in revenue, and 67%+ in pricing efficiency gains with PROS solutions. 

Energy & Chemicals

Navigating the complexities of the energy & chemical industry doesn’t have to happen through excel and instincts. PROS AI-powered Platform enables energy and chemical companies to optimize margins, volume, and price – all while predicting competitive price moves. Learn how leading companies such as BASFPerstorp, Phillips 66, ExxonMobil, and Airgas are utilizing PROS AI and achieving exponential results such as a revenue uplift of $1.8M, in one case.

Food & Consumables

PROS AI-powered Platform enables food and consumables companies to become more agile in their pricing and quoting processes, incorporate real-time market factors into their decisions, and manage products across multiple digital channels with a single catalog. Companies like Cargill, Land o’ Lakes, Fonterra, Ingredion, and Nestlé Brazil are transforming an industry with historically low margins into a profit powerhouse with PROS AI-powered solutions.  

Industrial Manufacturing

Manual processes, spreadsheets, and guesswork don’t just cause headaches—they leave money on the table. Our AI Powered Pricing and Quoting by PROS helps manufacturers reclaim lost dollars and drive profitable growth. Industry leaders such as Carrier, Siemens, American Standard, Honeywell, and Airbus trust PROS to deliver transformative results, accelerate speed to market, improve efficiency in their day-to-day processes, and increase win rates.


With detailed insight into customer behavior, medical companies are empowered to personalize offers and prices to engage with buyers when, where, and how they want. See how leading medical companies such as Spire Healthcare, B Braun, GE Healthcare, and Medtronic utilize PROS AI-powered Platform to outperform the competition and generate a 20% increase in revenue, unify their data, and create quotes in minutes instead of days.  


The PROS Platform delivers the perfect blend of simplicity and machine learning-infused AI critical for our customers in service-based industries. Companies including   Office Depot, Securitas, Signature Aviation, Hertz, Cargolux, and Avis are using the PROS Platform to manage customer specific pricing, gain visibility into pricing decisions, quote for thousands of line items, and, in some cases, increase revenue by $74 million.


PROS Pricing, Configure Price Quote and eCommerce solutions for high-tech manufacturing and pricing models for software help companies like Adobe, TE Connectivity, HP, HITACHI and Digi-Key to boost business with award-winning AI. For high-tech and software companies, navigating the complexity and scale of the business is key. That’s why the PROS Platform enables teams to make mass updates with ease and simplify quote configuration with guided selling.

Transport & Logistics

For more than 30 years, PROS has generated profitable growth for more than 100 Origin and Destination transportation companies from segments such as Full Truckload (FTL), Less than Truckload (LTL), Intermodal, Railroad, Maritime, and Third-Party Logistics (3PL). Learn more about how customers such as Norfolk Southern, Union Pacific, Averitt Express, Marken, and Lasership have used PROS to digitize their booking processes.


Customer-reported Findings Demonstrate Tangible Impact of PROS AI Software on Profitable Growth.

In a landscape where numbers often speak louder than words, 200, 67, and 8 have emerged as symbols of success for Houston-based software company, PROS. These aren’t arbitrary figures. They serve as statistical milestones, highlighting how PROS is revolutionizing the path to profitable growth for its customers. 

Recently, a study comprising 131 PROS customers threw light on the company’s substantial impact. This self-reported assessment allowed researchers to sift through an impressive cache of over 400 data files. After meticulous elimination of duplicates, the data was streamlined to offer a coherent picture of revenue enhancements associated with PROS.

For businesses, these numbers are more than just percentages; they signify transformation. They provide tangible proof of the return on investment (ROI) that PROS offers, while safeguarding the anonymity of their customers – a delicate balancing act of transparency and discretion.

As the digital age continues to drive companies toward data-driven decisions, PROS metrics stand as testament to their commitment to deliver, and the unmatched value they bring to their customers.

PRODUCTS | Lorem Ipsum​

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Smart Price Optimization & Management

PROS Price Optimization and Management software powered by Gen IV AI, leverages the most advanced AI models and dynamic pricing algorithms to deliver real-time customer-specific, market-relevant prices in real time and consistently across direct, channel, distributor, and eCommerce platforms. The result? PROS customers have an unmatched competitive advantage with customer-specific, market-aware, and win-rate based pricing.   

Smart Configure Price Quote (CPQ)

PROS Configure Price Quote software delivers the most relevant and personalized offers in real-time via an AI-based insights engine that maximizes deal size, speeds up sales cycles, and accelerates quote response times from days and even weeks, to minutes. With PROS CPQ, companies deliver superior customer experience, improved customer loyalty and reduced customer churn while increasing revenue and profitability across all sales channels. 

Airline Revenue Management

PROS Airline Revenue Management software utilizes proven AI to forecast and optimize bid prices. Known as the industry leader in airline revenue management, PROS cutting-edge AI-powered forecasting capabilities maximize revenue across every seat, flight and market.

Airline Offer Creation​

PROS Dynamic Offers fuels AI-based offer creation, allowing airlines to design and distribute dynamically priced products (seat + ancillaries). Power the dotcom, metasearch engines and NDC channels with airline-led, off-PSS shopping, reshopping and merchandising capabilities.

Airline Offer Marketing

PROS Offer Marketing solutions help airlines drive customer-centric marketing strategies that fuel direct channel growth and customer acquisition. Increase web traffic, improve conversion rates, enhance customer experiences, and drive brand engagement both on and off the airline dot com.

Airline Real-Time Dynamic Pricing​

PROS Real-Time Dynamic Pricing gives airlines more pricing flexibility and channel control by computing seat availability and dynamically pricing offers in real-time. With proven AI, confidently offeraccurate, real-time availability across all channels to increase conversions and reduce revenue leakage.  

Airline Dynamic Ancillary Pricing​

PROS Dynamic Ancillary Pricing delivers AI-powered dynamic pricing science to ancillary sales. Take PROS AI to the next level and price, rank and bundle ancillaries based on customer segmentation to maximize revenue with every purchase. ​

Airline Corporate Sales

PROS Corporate Sales drives efficient, end-to-end contract digitization featuring AI-driven recommendations for personalized discounts and soft-factor incentives. Move away from commoditized corporate sales and spreadsheets to capture more revenue, maximize customer loyalty, and drive customer lifetime value. 

Airline Group Sales

PROS Group Sales Optimizer gives airlines full control of their group offers with a digital end-to-end solution to effectively manage pricing, bookings, and contracts. Increase airline group sales productivity and revenue with sales automation and AI-powered dynamic pricing.  

PARTNERS | PROS Partner Ecosystem

It's good to have friends in the
Enterprise AI business

PROS Partner Ecosystem isn’t just another business network—it’s top-notch tech providers, trusted consultants, and sharp system integrators all banding together to redefine the way we see success in our ever-shifting business scene. At its core, the PROS Partner Ecosystem is about Texas-sized collaboration. It’s about gathering the best of the tech world with seasoned industry pros to create something bigger than the sum of its parts. In the Lone Star State, people know a thing or two about the strength that comes from unity.

In an era where it feels like the digital age is sprinting, businesses must keep up. And with PROS leading the charge, the invitation is clear: delve into this ecosystem, harness its power, and supercharge business growth and customer relationships like never before.


PROS is the only top tier Microsoft partner with leading AI-powered pricing and selling solutions seamlessly integrated with Microsoft Dynamics365 experiences.


Adobe Commerce combined with the PROS platform provides a flexible and scalable commerce platform, creating uniquely personalized end-to-end digital commerce experiences.

System Integrators

Uniting market leading ​AI-powered pricing & selling ​solutions with best-in-class​ strategy & implementation ​services Systems Integrators offer to drive full adoption and ROI of our solutions

IMPLEMENTATION | The Time-to-Value Story

In a world which demands results, PROS introduces quick activation with ‘PROS PDQ.’

In an era where companies need to get rapid payback from their software investments, PROS unveils a new approach: PROS PDQ. This innovative activation mechanism is designed to minimize the time-to-value for PROS customers.

PROS PDQ isn’t just about speed; it’s about tailored execution. The program delivers pre-scoped packages which deliver a notable reduction in services effort.

The magic wand behind this efficiency? A suite of uniform activation services. This suite includes adaptable data frameworks and pre-configured workflows that are rooted in best practices to enhance the setup procedure’s scalability.

For companies that need access to prompt and actionable insights, PROS PDQ helps them activate PROS in weeks and get proven results in months, not years.


24 hours


30 days


1-2 months

Iterative 2-week Sprints

12-24 weeks

CONTACT US | The Journey Begins

Got Enterprise AI? No?? Then it’s time to contact PROS and start outperforming.

At PROS our purpose is to empower people and companies to thrive in a continuously changing world. We do this by providing the most complete AI-powered RPM Platform (Revenue Performance Management) which enables intelligent decisions across the end-to-end commercial system, from planning and procurement to pricing, rebating, contracting, transaction processing, billing, and reporting & analytics.
When is it time to give us a ring (or a DM)? Well, maybe a competitor has automated and digitized their selling process, and you’re

suddenly losing bids because their quotes are faster. Or maybe your margins are getting squeezed, but you don’t know how to implement a dynamic pricing strategy to pan for gold in your customer base. Or maybe … just maybe … you’re one of those innovative firms that knows it’s time to start implementing a RPM Platform in order to grow faster and more profitably so that you can outperform the stock market.

Whatever the reason, we’re here to help you and your company outperform. Talk to you soon.


Learn how PROS can help your organization outperform.

Investor Relations

Contact ir@pros.com for investor inquiries. (NYSE: PRO)

General Inquiries

Complete the form after the link below or call +1-713-335-5105.

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