Airline Group Sales

The competition for group sales is fierce. The complexity is daunting. Blaze a new way forward with smart data science that intuitively manages your bookings.


Launch the Total Travel Experience
Airlines Group Sales Software Screen

A unique, comprehensive, science-driven solution to grab group sales

PROS Group Sales software pins down a single location for all users – travel agents, sales, revenue management, etc. – creating a digital helm for airlines to manage group bookings, pricing, contracts and policies. Frictionless, transparent, super quick. With Group Sales Optimizer, airlines can quickly manage bookings and trip changes, providing a fluid, transparent process.

Self-Service, the Way Your Customers Want

Transform your group booking process with self-service eCommerce capabilities that empower travel agents to quickly quote, book, and manage changes. The automated group pricing and booking process lets your airline drive better fares, greater group conversion, and more revenue.

Eliminate Dependencies on Legacy Systems

With the power of payment management and ticketing, airlines have a one-stop shop for all their group pricing and booking needs. This greatly creates efficiency and reduces costs. Our group solution integrates ancillaries and post-ticketing management to allow you to completely revolutionize the group business.

Airline Group Sales illustration
Airpline engine, wind and tail
Plane seats with people from the back of a plane

Eliminate Friction Between Sales and Revenue Management

With centralized group policy management, sales and revenue management teams can be confident that pricing reflects both revenue management and sales policies. Any escalations across sales, RM, and travel agents are transparent, reducing friction, turnaround time, and customer confusion through the entire booking process.

Quickly Generate Contracts and Track Payments

Automatically produce and manage contracts with required terms and conditions, making it easy for your sales team to get quotes out the door and manage their customers, driving efficiency and revenue.

No Guesswork – No Arbitrary Pricing for Groups

Dynamic pricing science is the only way to factor in the true marginal revenue of groups. Ours is the only solution powered by PROS AI and machine learning. Airlines make offers from a continuous price curve in real-time. Group closure rates go up, and so does customer satisfaction.

Group luggages

The Right Group Sales Solution for You

Whether you are looking to automate processes around group bookings, an airline wanting to adopt dynamic pricing for group pricing, or one looking to completely transform your end-to-end group sales process, PROS Groups Sales Optimizer software is available in a variety of editions based on your specific needs.

Key Features GSO Essentials GSO Advantage GSO Ultimate
Dynamic Pricing using published fares
Save offers
Download PDF offers
Book a request
Advanced contract management
Booking management of group PNR-increase, decrease, split, cancel, and edit itinery
RM override fares and other components
RM override of contractual timelienes
PNR synchronization and load
Integration with airline's payment gateway
EMD handling
Request and price ancillaries

One Trillion Transactions a Year

The PROS Cloud is delivered globally under a Software-as-a-Service (SaaS) model hosted on Microsoft Azure. Housed in SOC2-certified data centers, it has the security and availability features you demand of a mission-critical application, including disaster recovery centers.
More about PROS Trust & Security
More about PROS Cloud

The PROS Cloud and Security

Beyond Secure
Compliant with GDPR, SSAE16 SOC 2 Type 2, ISO 27001 and Cloud Security Alliance’s Cloud Control Matrix.

Built to Scale
Configured with elasticity to meet your performance requirements, architected for high availability.

Seamlessly Integrated
Integrated to work within heavily customized enterprise business systems, such as ERPs and CRMs.

Airline Group Sales is part of the PROS Platform for Travel,

a unified offer and order management platform built for an omnichannel world.

Airlines today rely on the PROS Platform for Travel to optimize revenue and costs while improving the customer experience across shopping, booking and managing air travel across all channels.

Learn how you can make every shopping and selling experience more personalized and every transaction more profitable.

Explore the PROS Platform for Travel

Looking for the PROS Platform for B2B? See it here


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We’re eager to meet you and answer any questions you have about PROS Solutions.

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