PROS Digital Retail

The next-gen retail solution for airlines to optimize both offers and UX in real time.

Airline Retail desktop
desktop airline retail banner mobile
Airline Retail phone
Airline Retail phone
Inspire icon Inspire
Research icon Research
Book icon Book
Trip Planning icon Trip Planning
Departure Day icon Departure Day
Check-in icon Check-in
At Destination icon At Destination
Return Day icon Return Day
After Travel icon After Travel

Bring Offer Optimization to Life with PROS Digital Retail

The end-to-end eCommerce solution for airline retail hands airlines powerful tools to control both content and UX from inspiration to post-trip. Now airlines can optimize offers across seat, fare and ancillaries with full NDC compliance for offer and order management. Design a digital-first experience across web, mobile and direct sales channels through a flexible, self-learning UI that removes friction and drives conversion and revenues.

Transforming the Digital retail Experience for Airline brief cover

Download the PROS Retail Solution Brief

Beyond Booking Engines and Retail Platforms

Science in Offer Creation & Delivery

PROS Digital Retail brings science and design together to help airlines retail offers and customer experience in a digital-first manner. Optimize content and how it’s displayed across digital channels based on data science and real-time insights.

Dynamically Learning UI

Deliver fast on the expectations of the digital traveler through automated science-based user interface. Study shopper’s behavior with a variety of testing options. And, maximize user experience and conversion in real-time to accelerate time-to-market.

End-to-End Control

Gain control over the customer experience and shopping cart, and stay relevant at all phases of the travel journey. Deliver value to travelers’ micro moments – at inspiration, during shopping & booking, before and after travel to build trust and brand loyalty.

Plug and Play Integration

Flexible and open API enables airlines to use all or parts of the UI flow and couple with their own UI and ecosystem. No complexity or long implementations added, just a focus on what drives value for your airline and customers. Fully PSS and GDS independent and agnostic.


End-to-end Capabilities, Modular Flexibility

The capabilities of a retail platform, the flexibility of a modular API solution.

PROS Digital Retail enables airlines to understand the customer and control all phases of the travel experience. The comprehensive feature set powers rich retail capabilities throughout all travel touchpoints. The modularity allows airlines to customize and optimize a great user experience. Powered by technology, designed for airlines.

Features PROS Digital Retail
Flexible, Customizable UI & UX
Automation & Learning UI
Air & Non-Air Ancillaries
Offer Management
Order Management
Offer Creation with PROS Shopping & PROS Merchandising
Channel Management & NDC
Customer Journey: Shop, Book & Manage Trip
Airline Dashboard for Content & UI Management

Airline Retail is part of the PROS Platform for Travel,

a unified offer and order management platform built for an omnichannel world.

Airlines today rely on the PROS Platform for Travel to optimize revenue and costs while improving the customer experience across shopping, booking and managing air travel across all channels.

Learn how you can make every shopping and selling experience more personalized and every transaction more profitable.

Explore the PROS Platform for Travel

Looking for the PROS Platform for B2B? See it here

One Trillion Transactions a Year

The PROS Cloud is delivered globally under a Software-as-a-Service (SaaS) model hosted on Microsoft Azure. Housed in SOC2-certified data centers, it has the security and availability features you demand of a mission-critical application, including disaster recovery centers.
More about PROS Trust & Security
More about PROS Cloud

The PROS Cloud and Security

Beyond Secure
Compliant with GDPR, SSAE16 SOC 2 Type 2, ISO 27001 and Cloud Security Alliance’s Cloud Control Matrix.

Built to Scale
Configured with elasticity to meet your performance requirements, architected for high availability.

Seamlessly Integrated
Integrated to work within heavily customized enterprise business systems, such as ERPs and CRMs.


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See PROS Solutions in Action

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