Transform the Booking Experience with End-to-End Digital Retailing and eCommerce

The pressure is on to catapult your airline’s digital retailing strategy and convert customers on your website and mobile application. To do so, airlines need to be more agile than ever, adopt customer-centric retailing strategies, and break away from legacy technology that slows down transformation. PROS empowers digital teams to drive revenue while improving the entire customer experience from inspiration to post-trip.

Gain Control of Your Booking Engine with Flexible, Customer-Centric Tools

Digital teams are looking to transform the shopping and booking experience for passengers on control of their digital channels and provide a tailored booking flow that keeps passengers direct channels, however, are limited in their ability to test and experiment new retailing techniques. As digital teams are looking to ramp up passenger bookings and upsell opportunities through ancillary products, legacy booking solutions prescribe a one-size fits all model. Through flexible retailing capabilities, airlines can regain coming back for more.

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The Leading Platform for Airline Digital Retailing across Direct and NDC Channels

What Digital Teams can Expect:

  • Reduced cost of sale

  • Increased conversion and upsell rates

  • 50% improvement in response times

  • Quick experimentation for new products and pricing

Integrate Seamlessly with Powerful Shopping for End-to-End Offer and Order Management

Airline Digital Retailing

With flexible, smart UX tools and the ability to implement, test, and measure retail strategies, digital teams can transform the shopping and booking experience for customers. This gives digital teams the power to deliver complex experiences like loyalty or affinity shopping, and stopover and multi-city booking flows that drive greater conversion rates and increased ancillary revenue.

  • Revamp the airline dotcom and mobile channel with innovative, flexible modular shopping and booking engine.
  • Incorporate loyalty programs, affinity shopping and stopover initiatives into your direct channel.
  • Drive incremental revenue with optimized offers through robust merchandising capabilities and integration of 3rd party services.
  • NDC Level 4 Capable

Pricing & Shopping

Especially for direct channelsretail teams need to manage complex and comprehensive selling scenarios and a variety of shopping applications. Without a powerful pricing and shopping engine behind the scenes, airlines cannot meet the needs of more complicated and increasing requests shopping.  

  • Push richer offers across both direct and indirect channels.
  • Drive revenue optimal channel strategies across metasearch while managing search volumes.
  • Ensure tight integration across revenue management, availability, and distribution strategies.
  • Create, but also deliver dynamic pricing through channels and supported by distribution strategies.

Ancillary Merchandising

Increase revenue from ancillary services and drive upsell opportunities throughout the customer journey. Now more than ever, airlines need to increase revenue per passenger beyond the seat and drive customer satisfaction through personalized, dynamic offers.  

  • Offer personalized ancillaries throughout the shopping and booking journey across both direct and indirect channels.
  • Apply flexible retail approaches with rich media, like images and video, to increase conversion rates.
  • Manage a catalog for the creation and distribution of ancillary products through robust and flexible configuration capabilities.

Booking, Ticketing & Servicing

The customer journey doesn’t stop once the offer is made. It can quickly become complicated during the booking, ticketing and servicing process. Digital teams need full control and transparency to unlock additional customer value, while providing a customer-centric order management process regardless of the channel.  

  • Remove friction for the passenger by providing full travel details and trip management functionality.
  • Enable transparent rebooking, cancellation, and refund capabilities directly on your airline’s website.
  • Stand out with flexible shopping cart management to quickly enable changes and trip modifications.
  • Integrate easily into the complex airline retail ecosystem, while being fully NDC compliant.
 

Deliver Winning Retail Strategies to RM, Sales, and Distribution Teams

Thanks to the powerful offer and order management capabilities and the synchronized end-to-end workflows of PROS Platform for Travel, digital and eCommerce teams can effectively support exceptional shopping and selling experiences, increasing passenger conversions and revenue for your airline.

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An Architecture to Drive Today and Tomorrow’s Retail Experiences

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  • Airline.com
  • Mobile
  • NDC API
  • GDS
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The Power of PROS Smart Science

By bringing together 30-years of practical experience in pricing, cutting-edge science and strategy, into an AI platform you can trust, PROS empowers Airlines to dynamically deliver highly personalized offers fit for every shopping and selling scenario.

  • Tailored to your business and industry needs

    by customizing further the smart algorithms (“Bring Your Own Science”)

  • Applies unique customer and segment characteristics

    in RM recommendations, delivering a price based on your customer’s willingness-to-pay

  • Ensures tangible results

    customers often quickly achieve 2-3% revenue lift, accelerated conversion rates and improved team productivity.

Best-in-Class Performance, Scalability and Data Security

Understanding how vital protection and availability of business information for organizations is, PROS places highest priority on performance, security and data privacy. By embracing best technology practices and internationally recognized standards, PROS helps companies to keep the business running without interruptions, mitigate risks and achieve highest protection against cyber-attacks, protecting their competitive advantages on the market.

More about PROS Trust & Security

The PROS Cloud

Designed with powerful capabilities to ensure business continuity, flexibility, and performance, the PROS Cloud is delivered globally under a Software-as-a-Service (SaaS) model hosted on Microsoft Azure. Housed in SOC2-certified data centers, it has the security and availability features you demand of a mission-critical application, including disaster recovery centers.

More about PROS Cloud

  • Built to Outperform and Scale

    Configured with elasticity to meet your performance requirements, architected for high availability.

  • Seamlessly Integrates to Your Technology Stack

    Integrated to work within heavily customized enterprise business systems, such as ERPs and CRMs.

  • Beyond Secure for Business and Customer Data

    Compliant with GDPR, SSAE16 SOC 2 Type 2, ISO 27001 and Cloud Security Alliance’s Cloud Control Matrix.

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