Gain Flexibility and Control Across Every Sales Channel
Now more than ever, airlines face the pressure to reduce costs while simultaneously scaling offers across multiple channels to bring passengers back on board. By leveraging tools that allow distribution teams to create and distribute flexible offers based on channel or passenger attributes, airlines can regain control of their products and reduce dependency on legacy systems.
Lower Distribution Costs and Expand Reach Across All Your Channels
Distribution teams are challenged to reduce the cost of customer acquisition, but at the same time are looking to push diverse, personalized offers to potential passengers and increase conversion. Airlines want to expand their reach across new channels, reap the benefits of NDC to provide full and rich offers, and create a transparent shopping experience for their customers. With a comprehensive shopping and pricing engine, distribution teams can regain control of all the channels they operate in and drastically improve the shopping and booking experience.
The Leading Platform for Digital Retailing Across Direct and NDC Channels
What Digital Teams Can Expect:
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Reduced cost of sale
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Increased conversion and upsell opportunities
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50% improvement in response times
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High offer bookability
Streamline Distribution Across Your Airline with PROS
Pricing & Shopping
Regardless of the channel, distribution teams need to manage complex and comprehensive selling scenarios and a variety of shopping applications. Without a powerful pricing and shopping engine behind the scenes, airlines cannot meet the needs of more complicated and increasing requests shopping.
- Push richer offers across both direct and indirect channels.
- Drive revenue optimal channel strategies across metasearch while managing search volumes.
- Ensure tight integration across revenue management, availability, and distribution strategies.
- Create, but also deliver dynamic pricing through channels and supported by distribution strategies.
Airline Dynamic Pricing
Deliver pricing with full flexibility and control based on your passenger’s true willingness-to-pay, by going beyond business rules and manual interventions. By taking advantage of the right availability strategies and employing science-based approach to dynamic pricing, revenue management teams can go beyond the 26 filed price points.
- Create more relevant offers by adjusting offers and pricing in real-time based on the passenger segmentation or attributes.
- Combine science-based approach across revenue management, availability, and shopping, for more consistent, revenue optimal offers.
- Deliver the right price, at the right time, across all of your distribution channels with an integrated dynamic pricing engine.
Ancillary Merchandising
Increase revenue from ancillary services and drive upsell opportunities throughout the customer journey. Now more than ever, airlines need to increase revenue per passenger beyond the seat and drive customer satisfaction through personalized, dynamic offers.
- Offer personalized ancillaries throughout the shopping and booking journey across both direct and indirect channels.
- Apply flexible retail approaches with rich media, like images and video, to increase conversion rates.
- Manage a catalog for the creation and distribution of ancillary products through robust and flexible configuration capabilities.
Bundling & Segmentation
To win a passenger, consistency is key. Present a single view of the offer across fare, seat, and ancillaries that is tailored to the passenger based on search context, channel, and customer segmentation. With robust, bundling and unbundling capabilities, distribution teams can dynamically create offers and distribute them across both direct and NDC channels.
- Apply flexible pricing techniques to enhance upsell and cross-sell through dynamic bundling of products and services.
- Incorporate AI-based personalization and pricing (based on willingness-to-pay) to advance ancillary purchases and revenue.
Deliver Winning Retail Strategies to RM, Sales, and Retail Teams
Thanks to the powerful offer management capabilities distribution teams can effectively support exceptional shopping and selling experiences, increasing passenger conversions and revenue for your airline.
An Architecture to Drive Today and Tomorrow’s Retail Experiences
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Airline.com
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Mobile
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NDC API
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GDS
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Revenue Management
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Dynamic Pricing
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Ancillary Merchandising
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Bundling & Segmentation
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Group and Corporate Sales
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Pricing & Shopping
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Digital Retailing
Details -
Booking, Ticketing, & Servicing
Details
Revenue Management
Are you confident in your ability to maximize revenue across every market you operate in, especially in times of extreme uncertainty? Through PROS proven forecast methodology, advanced willingness-to-pay optimization, and best-in-class workflows, RM teams can maximize their productivity, while enabling airline leaders to successfully manage their networks, capacity, and availability.
Dynamic Pricing
Are you able to price with full flexibility and control and based on your passengers’ true willingness-to-pay? PROS delivers advanced dynamic pricing capabilities to access more of the demand curve, drive better segmentation and price differentiation, while giving airlines the ability to make adjaustments beyond business rules and manual intervention.
Ancillary Merchandising
Is ancillary revenue a key part of your strategy for business recovery? Through PROS merchandising capabilities, airlines can create, manage and distribute ancillary products and services while harnessing the power of flexible rules and robust channel management. With full control of retailing techniques, airline can drive revenue throughout the customer journey with offer bundling and personalized offers in real-time.
Bundling & Segmentation
Can you create and deliver optimized offers that are tailored for your passenger’s individual needs and preferences? With bundling and segmentation, airlines can filter and bundle praoducts or services based on a customer profile resulting in greater upsell potential. With PROS, airlines can design the optimal offer for the search context, distribution channel and customer and drive a unique customer experience throughout the shopping and booking process that have them coming back to you for more.
Group and Corporate Sales
How streamlined is your global sales process in driving much needed incremental revenue from either group or corporate sales? With PROS automated quoting, booking, approval and ticketing capabilities, airlines can drive greater efficiency between Sales and RM to reduce suboptimal pricing and long quote times. Powered by science-based dynamic pricing, global sales teams can confidently price, deliver quotes, and improve the customer experience.
Pricing & Shopping
Are you able to answer the multitude of complex shopping and pricing scenarios regardless of the channel you operate in? With PROS best-in-class shopping and pricing engine, airlines can manage comprehensive selling scenarios and a variety of affinity shopping applications. With rich re-shopping and re-pricing, airlines can automate ticket exchanges and refunds and support complex rules and ticket modifications. All of this in real-time and highly accurate.
Digital Retailing
Can you deliver a more flexible, customer-centric shopping and booking experience for your customers? PROS retailing is an innovative, flexible, and modular digital retail engine proven to deliver complex experiences like loyalty and affinity shopping, and stopover and multi-city booking flows through smart UX. Airlines can influence the entire customer shopping and booking journey, drive ancillary revenue and improve conversions and loyalty.
Booking, Ticketing, & Servicing
Do you have full control and transparency when managing your end-to-end order management process? With the right booking, ticketing, and order servicing capabilities, airlines can provide their customers with true transparency and flexibility from pre-trip to post-trip. With PROS, airlines can drive seamless, customer-centric order management across all channels.
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Revenue Management
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Dynamic Pricing
Details -
Group Sales
Details -
Booking, Ticketing, & Servicing
Details -
Pricing & Shopping
Details -
Ancillary Merchandising
Details -
Bundling & Segmentation
Details -
Digital Retailing
Details
Revenue Management
Are you confident in your ability to maximize revenue across every market you operate in, especially in times of extreme uncertainty? Through PROS proven forecast methodology, advanced willingness-to-pay optimization, and best-in-class workflows, RM teams can maximize their productivity, while enabling airline leaders to successfully manage their networks, capacity, and availability.
Dynamic Pricing
Are you able to price with full flexibility and control and based on your passengers’ true willingness-to-pay? PROS delivers advanced dynamic pricing capabilities to access more of the demand curve, drive better segmentation and price differentiation, while giving airlines the ability to make adjustments beyond business rules and manual intervention.
Group Sales
How streamlined is your group sales process in driving much needed incremental revenue? With PROS automated quoting, booking, approval and ticketing capabilities, airlines can drive greater efficiency between Sales and RM to reduce suboptimal pricing and long quote times. Powered by science-based dynamic pricing, group sales and RM teams can confidently price for groups.
Booking, Ticketing, & Servicing
Do you have full control and transparency when managing your end-to-end order management process? With the right booking, ticketing, and order servicing capabilities, airlines can provide their customers with true transparency and flexibility from pre-trip to post-trip. With PROS, airlines can drive seamless, customer-centric order management across all channels.
Pricing & Shopping
Are you able to answer the multitude of complex shopping and pricing scenarios regardless of the channel you operate in? With PROS best-in-class shopping and pricing engine, airlines can manage comprehensive selling scenarios and a variety of affinity shopping applications. With rich re-shopping and re-pricing, airlines can automate ticket exchanges and refunds and support complex rules and ticket modifications. All of this in real-time and highly accurate.
Ancillary Merchandising
Is ancillary revenue a key part of your strategy for business recovery? Through PROS merchandising capabilities, airlines can create, manage and distribute ancillary products and services while harnessing the power of flexible rules and robust channel management. With full control of retailing techniques, airline can drive revenue throughout the customer journey with offer bundling and personalized offers in real-time.
Bundling & Segmentation
Can you create and deliver optimized offers that are tailored for your passenger’s individual needs and preferences? With bundling and segmentation, airlines can filter and bundle products or services based on a customer profile resulting in greater upsell potential. With PROS, airlines can design the optimal offer for the search context, distribution channel and customer and drive a unique customer experience throughout the shopping and booking process that have them coming back to you for more.
Digital Retailing
Can you deliver a more flexible, customer-centric shopping and booking experience for your customers? PROS retailing is an innovative, flexible, and modular digital retail engine proven to deliver complex experiences like loyalty and affinity shopping, and stopover and multi-city booking flows through smart UX. Airlines can influence the entire customer shopping and booking journey, drive ancillary revenue and improve conversions and loyalty.
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Dynamic Pricing
Details -
Ancillary Merchandising
Details -
Bundling & Segmentation
Details -
Pricing & Shopping
Details -
Revenue Management
Details -
Group Sales
Details -
Digital Retailing
Details -
Booking, Ticketing, & Servicing
Details
Dynamic Pricing
Are you able to price with full flexibility and control and based on your passengers’ true willingness-to-pay? PROS delivers advanced dynamic pricing capabilities to access more of the demand curve, drive better segmentation and price differentiation, while giving airlines the ability to make adjustments beyond business rules and manual intervention.
Ancillary Merchandising
Is ancillary revenue a key part of your strategy for business recovery? Through PROS merchandising capabilities, airlines can create, manage and distribute ancillary products and services while harnessing the power of flexible rules and robust channel management. With full control of retailing techniques, airline can drive revenue throughout the customer journey with offer bundling and personalized offers in real-time.
Bundling & Segmentation
Can you create and deliver optimized offers that are tailored for your passenger’s individual needs and preferences? With bundling and segmentation, airlines can filter and bundle products or services based on a customer profile resulting in greater upsell potential. With PROS, airlines can design the optimal offer for the search context, distribution channel and customer and drive a unique customer experience throughout the shopping and booking process that have them coming back to you for more.
Pricing & Shopping
Are you able to answer the multitude of complex shopping and pricing scenarios regardless of the channel you operate in? With PROS best-in-class shopping and pricing engine, airlines can manage comprehensive selling scenarios and a variety of affinity shopping applications. With rich re-shopping and re-pricing, airlines can automate ticket exchanges and refunds and support complex rules and ticket modifications. All of this in real-time and highly accurate.
Revenue Management
Are you confident in your ability to maximize revenue across every market you operate in, especially in times of extreme uncertainty? Through PROS proven forecast methodology, advanced willingness-to-pay optimization, and best-in-class workflows, RM teams can maximize their productivity, while enabling airline leaders to successfully manage their networks, capacity, and availability.
Group Sales
How streamlined is your group sales process in driving much needed incremental revenue? With PROS automated quoting, booking, approval and ticketing capabilities, airlines can drive greater efficiency between Sales and RM to reduce suboptimal pricing and long quote times. Powered by science-based dynamic pricing, group sales and RM teams can confidently price for groups.
Digital Retailing
Can you deliver a more flexible, customer-centric shopping and booking experience for your customers? PROS retailing is an innovative, flexible, and modular digital retail engine proven to deliver complex experiences like loyalty and affinity shopping, and stopover and multi-city booking flows through smart UX. Airlines can influence the entire customer shopping and booking journey, drive ancillary revenue and improve conversions and loyalty.
Booking, Ticketing, & Servicing
Do you have full control and transparency when managing your end-to-end order management process? With the right booking, ticketing, and order servicing capabilities, airlines can provide their customers with true transparency and flexibility from pre-trip to post-trip. With PROS, airlines can drive seamless, customer-centric order management across all channels.
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Ancillary Merchandising
Details -
Pricing & Shopping
Details -
Digital Retailing
Details -
Booking, Ticketing, & Servicing
Details -
Revenue Management
Details -
Dynamic Pricing
Details -
Bundling & Segmentation
Details -
Group Sales
Details
Ancillary Merchandising
Is ancillary revenue a key part of your strategy for business recovery? Through PROS merchandising capabilities, airlines can create, manage and distribute ancillary products and services while harnessing the power of flexible rules and robust channel management. With full control of retailing techniques, airline can drive revenue throughout the customer journey with offer bundling and personalized offers in real-time.
Pricing & Shopping
Are you able to answer the multitude of complex shopping and pricing scenarios regardless of the channel you operate in? With PROS best-in-class shopping and pricing engine, airlines can manage comprehensive selling scenarios and a variety of affinity shopping applications. With rich re-shopping and re-pricing, airlines can automate ticket exchanges and refunds and support complex rules and ticket modifications. All of this in real-time and highly accurate.
Digital Retailing
Can you deliver a more flexible, customer-centric shopping and booking experience for your customers? PROS retailing is an innovative, flexible, and modular digital retail engine proven to deliver complex experiences like loyalty and affinity shopping, and stopover and multi-city booking flows through smart UX. Airlines can influence the entire customer shopping and booking journey, drive ancillary revenue and improve conversions and loyalty.
Booking, Ticketing, & Servicing
Do you have full control and transparency when managing your end-to-end order management process? With the right booking, ticketing, and order servicing capabilities, airlines can provide their customers with true transparency and flexilbity from pre-trip to post-trip. With PROS, airlines can drive seamless, customer-centric order management across all channels.
Revenue Management
Are you confident in your ability to maximize revenue across every market you operate in, especially in times of extreme uncertainty? Through PROS proven forecast methodology, advanced willingness-to-pay optimization, and best-in-class workflows, RM teams can maximize their productivity, while enabling airline leaders to successfully manage their networks, capacity, and availability.
Dynamic Pricing
Are you able to price with full flexibility and control and based on your passengers’ true willingness-to-pay? PROS delivers advanced dynamic pricing capabilities to access more of the demand curve, drive better segmentation and price differentiation, while giving airlines the ability to make adjustments beyond business rules and manual intervention.
Bundling & Segmentation
Can you create and deliver optimized offers that are tailored for your passenger’s individual needs and preferences? With bundling and segmentation, airlines can filter and bundle products or services based on a customer profile resulting in greater upsell potential. With PROS, airlines can design the optimal offer for the search context, distribution channel and customer and drive a unique customer experience throughout the shopping and booking process that have them coming back to you for more.
Group Sales
How streamlined is your group sales process in driving much needed incremental revenue? With PROS automated quoting, booking, approval and ticketing capabilities, airlines can drive greater efficiency between Sales and RM to reduce suboptimal pricing and long quote times. Powered by science-based dynamic pricing, group sales and RM teams can confidently price for groups.
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Group Sales
Details -
Corporate Sales
Details -
Bundling & Segmentation
Details -
Dynamic Pricing
Details -
Revenue Management
Details -
Booking, Ticketing, & Servicing
Details -
Digital Retailing
Details -
Pricing and Shopping
Details -
Ancillary Merchandising
Details
Group Sales
How streamlined is your group sales process in driving much needed incremental revenue? With PROS automated quoting, booking, approval and ticketing capabilities, airlines can drive greater efficiency between Sales and RM to reduce suboptimal pricing and long quote times. Powered by science-based dynamic pricing, group sales and RM teams can confidently price for groups.
Corporate Sales
Can you accelerate the quoting and agreement process when selling to business travel buyers? With PROS, Sales teams can collaborate across multiple sales channels, optimize offers, while managing agreements and contracts in one location with seamless workflows.
Bundling & Segmentation
Can you create and deliver optimized offers that are tailored for your passenger’s individual needs and preferences? With bundling and segmentation, airlines can filter and bundle products or services based on a customer profile resulting in greater upsell potential. With PROS, airlines can design the optimal offer for the search context, distribution channel and customer and drive a unique customer experience throughout the shopping and booking process that have them coming back to you for more.
Dynamic Pricing
Are you able to price with full flexibility and control and based on your passengers’ true willingness-to-pay? PROS delivers advanced dynamic pricing capabilities to access more of the demand curve, drive better segmentation and price differentiation, while giving airlines the ability to make adjustments beyond business rules and manual intervention.
Revenue Management
Are you confident in your ability to maximize revenue across every market you operate in, especially in times of extreme uncertainty? Through PROS proven forecast methodology, advanced willingness-to-pay optimization, and best-in-class workflows, RM teams can maximize their productivity, while enabling airline leaders to successfully manage their networks, capacity, and availability.
Booking, Ticketing, & Servicing
Do you have full control and transparency when managing your end-to-end order management process? With the right booking, ticketing, and order servicing capabilities, airlines can provide their customers with true transparency and flexilbity from pre-trip to post-trip. With PROS, airlines can drive seamless, customer-centric order management across all channels.
Digital Retailing
Can you deliver a more flexible, customer-centric shopping and booking experience for your customers? PROS retailing is an innovative, flexible, and modular digital retail engine proven to deliver complex experiences like loyalty and affinity shopping, and stopover and multi-city booking flows through smart UX. Airlines can influence the entire customer shopping and booking journey, drive ancillary revenue and improve conversions and loyalty.
Pricing and Shopping
Are you able to answer the multitude of complex shopping and pricing scenarios regardless of the channel you operate in? With PROS best-in-class shopping and pricing engine, airlines can manage comprehensive selling scenarios and a variety of affinity shopping applications. With rich re-shopping and re-pricing, airlines can automate ticket exchanges and refunds and support complex rules and ticket modifications. All of this in real-time and highly accurate.
Ancillary Merchandising
Is ancillary revenue a key part of your strategy for business recovery? Through PROS merchandising capabilities, airlines can create, manage and distribute ancillary products and services while harnessing the power of flexible rules and robust channel management. With full control of retailing techniques, airline can drive revenue throughout the customer journey with offer bundling and personalized offers in real-time.
The Power of PROS Smart Science
By bringing together 30-years of practical experience in pricing, cutting-edge science and strategy, into an AI platform you can trust, PROS empowers Airlines to dynamically deliver highly personalized offers fit for every shopping and selling scenario.
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Tailored to your business and industry needs
by customizing further the smart algorithms (“Bring Your Own Science”)
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Applies unique customer and segment characteristics
in RM recommendations, delivering a price based on your customer’s willingness-to-pay
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Ensures tangible results
customers often quickly achieve 2-3% revenue lift, accelerated conversion rates and improved team productivity.
Best-in-Class Performance, Scalability and Data Security
Understanding how vital protection and availability of business information for organizations is, PROS places highest priority on performance, security and data privacy. By embracing best technology practices and internationally recognized standards, PROS helps companies to keep the business running without interruptions, mitigate risks and achieve highest protection against cyber-attacks, protecting their competitive advantages on the market.
The PROS Cloud
Designed with powerful capabilities to ensure business continuity, flexibility, and performance, the PROS Cloud is delivered globally under a Software-as-a-Service (SaaS) model hosted on Microsoft Azure. Housed in SOC2-certified data centers, it has the security and availability features you demand of a mission-critical application, including disaster recovery centers.
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Built to Outperform and Scale
Configured with elasticity to meet your performance requirements, architected for high availability.
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Seamlessly Integrates to Your Technology Stack
Integrated to work within heavily customized enterprise business systems, such as ERPs and CRMs.
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Beyond Secure For Business and Customer Data
Compliant with GDPR, SSAE16 SOC 2 Type 2, ISO 27001 and Cloud Security Alliance’s Cloud Control Matrix.
Meet the Airlines Accelerating Distribution With PROS
Etihad Airways Improves Conversion with 50% Faster Search Results
Additional Resources
View AllSee PROS Solutions in Action
We’re eager to meet you and answer any questions you have about PROS Solutions.
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