Research
OUTCOMES | Customer ROI Study
Yet another software vendor telling you how they will deliver ROI so you can make a business case to your CFO … or is it?
Software vendors love to make ROI claims. But CFOs (and many other buyers) have become skeptical, because if they were to sit down and add up all the ROI claims from all the vendors they’re doing business with, they’d be running something like a 500% profit margin by now. And in a world full of LOLs, that’s a pretty big one.
Well, here we go — making our own ROI claims. But before you roll your eyes, give us a chance to tell you why you should pay attention to this one. First of all, we’re Texans, and if you know anything about the Lone Star state, you should know that we don’t like people who are “all hat and no cattle.” In Texas, your word is your bond, and whether you like it or not, you’re always going to hear the truth from us.
Secondly, these aren’t our numbers. We went to 131 of our customers and asked them to share the numbers that they are using internally to report on the effectiveness of the PROS RPM Platform. They submitted more than 400 data files to us, and we put team of data scientists to work to make sure it was as clean and truthful as possible — eliminating duplicates, unnecessary fields, and any outliers. And obviously, we’ve de-identified the data so that we could get an aggregate view and also protect customer confidentiality.
The results are pretty amazing. And specifically, there are three numbers that have us REALLY excited: 200, 67, and 8. Why? Because these numbers dimensionalize the success our customers are enjoying:
- Average margin improvement of +200%
- Average efficiency boost of +67%
- Average revenue lift of +8%
But, to our customers, these aren’t just cold, hard numbers. They’re markers of real, business-transforming change. When it comes to ROI, lots of companies make promises, but we deliver. And with the digital age pushing businesses to lean more and more on data, these numbers are our way of saying, “Hey, we’re here for you. And we’re darn good at what we do.”
RESEARCH | Customer ROI Study
Summary of Research Findings Elit Sed Diam Nonummy Nibh Euismod
Software vendors love to make ROI claims. But CFOs (and many other buyers) have become skeptical, because if they were to sit down and add up all the ROI claims from all the vendors they’re doing business with, they’d be running something like a 500% profit margin by now. And in a world full of LOLs, that’s a pretty big one.
Well, here we go — making our own ROI claims. But before you roll your eyes, give us a chance to tell you why you should pay attention to this one. First of all, we’re Texans, and if you know anything about the Lone Star state, you should know that we don’t like people who are “all hat and no cattle.”
Average Efficiency Gain: +67%
or as high as +96% 90 customers (69%) showed quantifiable efficiency gain
Average Margin Improvement: +200bps
or as high as +500bps 41 customers (31%) showed quantifiable margin improvement
Average Revenue Lift: +8%
or as high as +100% 49 customers (37%) showed quantifiable revenue lift
41 customers (31%) reported ROI in multiple categories
The 100% case is due to sales expansion from e-commerce channel, enabled by PROS software.
Average revenue lift was 4%, or as high as 20%, excluding the outlier case.
RESEARCH | Customer ROI Study
ROI for Airlines versus B2B Customers Elit Sed Diam Nonummy Nibh Euismod
Software vendors love to make ROI claims. But CFOs (and many other buyers) have become skeptical, because if they were to sit down and add up all the ROI claims from all the vendors they’re doing business with, they’d be running something like a 500% profit margin by now. And in a world full of LOLs, that’s a pretty big one.
Well, here we go — making our own ROI claims. But before you roll your eyes, give us a chance to tell you why you should pay attention to this one. First of all, we’re Texans, and if you know anything about the Lone Star state, you should know that we don’t like people who are “all hat and no cattle.”
Average Efficiency Gain: +61%
or as high as +95% 18 customers (75%) showed quantifiable efficiency gain
Average Margin Improvement: +8%
2 customers (8%) showed quantifiable margin improvement
Average Revenue Lift: +9%
or as high as +18% 17 customers (71%) showed quantifiable revenue lift
5 customers (21%) reported ROI in multiple categories
Average Efficiency Gain: +69%
or as high as +96% 77 customers (72%) showed quantifiable efficiency gain
Average Margin Improvement: +2%
or as high as +5% 39 customers (36%) showed quantifiable margin improvement
Average Revenue Lift: +3%
or as high as +20% 35 customers (33%) showed quantifiable revenue lift
3 customers (7%) reported ROI in multiple categories
RESEARCH | Customer ROI Study
Insights by Product Family
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Software vendors love to make ROI claims. But CFOs (and many other buyers) have become skeptical, because if they were to sit down and add up all the ROI claims from all the vendors they’re doing business with, they’d be running something like a 500% profit margin by now. And in a world full of LOLs, that’s a pretty big one.
Well, here we go — making our own ROI claims. But before you roll your eyes, give us a chance to tell you why you should pay attention to this one. First of all, we’re Texans, and if you know anything about the Lone Star state, you should know that we don’t like people who are “all hat and no cattle.”
Average Efficiency Gain: +70%
38 customers (97%) showed quantifiable efficiency gain 57% non-CPQ customers showed quantifiable efficiency gain
Average Margin Improvement: +2%
or as high as +5%
37
Pricing customers (47%) showed quantifiable margin improvement
8% non-Pricing customers showed quantifiable margin improvement
Average Revenue Lift: +9%
14 Airline customers (58%) showed quantifiable revenue lift 33% of non-Airline customers showed quantifiable revenue lift
60% of customers with CPQ & Pricing products reported ROI in multiple categories
29% non-CPQ & Pricing customers reported ROI in multiple categories.
Average Efficiency Gain
CPQ customers showed an average efficiency gain of 70%
Non-CPQ customers showed an average efficiency gain of 62%
Average Revenue Lift
Airline customers showed an average revenue lift of 9%
Non-Airline customers showed an average revenue lift of 3%
SUCCESS STORIES|Lorem Ipsum
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Software vendors love to make ROI claims. But CFOs (and many other buyers) have become skeptical, because if they were to sit down and add up all the ROI claims from all the vendors they’re doing business with, they’d be running something like a 500% profit margin by now. And in a world full of LOLs, that’s a pretty big one.
Well, here we go — making our own ROI claims. But before you roll your eyes, give us a chance to tell you why you should pay attention to this one. First of all, we’re Texans, and if you know anything about the Lone Star state, you should know that we don’t like people who are “all hat and no cattle.”
