Airlines Could Look to Subscription Services as a Core Part of Revenue Going Forward

Linda Fox ,

Airline passengers are ready for change, and subscription-type services could be one way forward.

This is according to airline revenue management technology specialist PROS, which has released research on potential airline subscription acceptance.

According to PROS’ survey, 80% of travelers say they would consider buying an airline membership if it came with additional, elite privileges.

When asked whether they would consider purchasing an annual airline subscription with unlimited flights for a flat fee, 67% of respondents say yes.

The survey of more than 400 consumers also asked how much travelers would pay for a pass enabling unlimited economy seats, with 28% saying €2001 to €3000, 27% saying between €501 and €2000 and 21% saying €1001 to €2000.

Mike Slone, vice president and principal of travel retail at PROS, says he believes airlines and consumers both want change and the COVID-19 crisis is giving airlines the chance to reset and rethink their retailing strategies and “come out of this stronger.”

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