Bénéficiez d’une plus grande flexibilité et d’un meilleur contrôle sur tous les canaux de vente
Aujourd’hui plus que jamais, les compagnies aériennes font face aux contraintes de réduction des coûts tout en étant tenues d’adapter les offres sur plusieurs canaux pour attirer de nouveau les passagers.
Réduisez les coûts de distribution et élargissez votre portée sur tous vos canaux
Les équipes de distribution doivent faire face aux contraintes de réduction du coût d’acquisition des clients, mais souhaitent également proposer des offres variées et personnalisées aux passagers potentiels et augmenter le taux de conversion.
Les compagnies aériennes veulent atteindre de nouveaux canaux, tirer parti des avantages du NDC pour proposer des offres complètes et riches, et créer une expérience d’achat transparente pour leurs clients.
Grâce à un moteur d’achat et de tarification complet, les équipes de distribution peuvent reprendre le contrôle de tous les canaux sur lesquels elles exercent leurs activités et améliorer considérablement l’expérience d’achat et de réservation.
La meilleure plateforme pour l’achat et la tarification sur les canaux directs et NDC
Avantages attendus pour les équipes de distribution :
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Réduction des coûts de vente
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Augmentation des opportunités de conversion et de vente incitative
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Temps de réponse amélioré de 50 %
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Capacité de réservation élevée
Rationalisez la distribution au sein de votre compagnie aérienne avec PROS
Tarification et achats
Quel que soit le canal, les équipes de distribution doivent gérer des scénarios de vente complexes et complets et une multitude d’applications d’achat.
Sans un puissant moteur de tarification et d’achat en arrière-plan, les compagnies aériennes ne peuvent pas répondre aux besoins des demandes croissantes d’achat plus complexes.
- Proposez des offres plus riches sur les canaux directs et indirects.
- Générez des stratégies de canal optimales pour les méta-recherches tout en gérant les volumes de recherche.
- Garantissez une intégration étroite entre les stratégies de gestion des revenus, de disponibilité et de distribution.
- Créez et proposez une tarification dynamique sur les canaux et appuyée par des stratégies de distribution.
Tarification dynamique des compagnies aériennes
Proposez des tarifs avec plus de flexibilité et de contrôle en fonction de la véritable propension à payer de vos passagers, en allant au-delà des règles commerciales et des interventions manuelles.
En tirant parti des bonnes stratégies de disponibilité et en adoptant une approche scientifique de la tarification dynamique, les équipes de gestion des revenus peuvent dépasser les 26 niveaux de prix enregistrés.
- Créez des offres plus pertinentes en ajustant les offres et les prix en temps réel en fonction de la segmentation ou des attributs des passagers.
- Combinez une approche scientifique de la gestion des revenus, de la disponibilité et des achats pour obtenir des offres plus cohérentes et optimales.
- Proposez le prix juste, au bon moment, sur tous vos canaux de distribution grâce à un moteur de tarification dynamique intégré.
Ancillary Merchandising
Increase revenue from ancillary services and drive upsell opportunities throughout the customer journey. Now more than ever, airlines need to increase revenue per passenger beyond the seat and drive customer satisfaction through personalized, dynamic offers.
- Offer personalized ancillaries throughout the shopping and booking journey across both direct and indirect channels.
- Apply flexible retail approaches with rich media, like images and video, to increase conversion rates.
- Manage a catalog for the creation and distribution of ancillary products through robust and flexible configuration capabilities.
Groupement et segmentation
Pour attirer un passager, il est essentiel de faire preuve de cohérence.
Présentez une vue unique de l’offre comprenant le tarif, le siège et les prestations annexes, adaptée au passager en fonction du contexte de recherche, du canal et de la segmentation client.
Grâce à des fonctionnalités robustes de groupement et de dégroupement, les équipes de distribution peuvent activement créer des offres et les distribuer sur les canaux directs et NDC.
- Appliquez des techniques de tarification flexibles pour améliorer la vente incitative et la vente croisée grâce à des offres groupées dynamiques de produits et de services.
- Intégrez la personnalisation et la tarification basées sur l’IA (en fonction de la propension à payer) pour faire progresser les achats et les revenus annexes.
Proposez des stratégies de distribution gagnantes aux équipes commerciales, de gestion des revenus et de vente au détail
Grâce à de puissantes fonctionnalités de gestion des offres, les équipes de distribution peuvent proposer des expériences d’achat et de vente exceptionnelles, ce qui augmente le taux de conversion des passagers et les revenus de votre compagnie aérienne.
Une architecture qui stimule les expériences de vente au détail d’aujourd’hui et de demain
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Airline.com
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Mobile
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NDC API
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GDS
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Revenue Management
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Dynamic Pricing
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Ancillary Merchandising
Details -
Bundling & Segmentation
Details -
Group and Corporate Sales
Details -
Pricing & Shopping
Details -
Digital Retailing
Details -
Booking, Ticketing, & Servicing
Details
Revenue Management
Are you confident in your ability to maximize revenue across every market you operate in, especially in times of extreme uncertainty? Through PROS proven forecast methodology, advanced willingness-to-pay optimization, and best-in-class workflows, RM teams can maximize their productivity, while enabling airline leaders to successfully manage their networks, capacity, and availability.
Dynamic Pricing
Are you able to price with full flexibility and control and based on your passengers’ true willingness-to-pay? PROS delivers advanced dynamic pricing capabilities to access more of the demand curve, drive better segmentation and price differentiation, while giving airlines the ability to make adjaustments beyond business rules and manual intervention.
Ancillary Merchandising
Is ancillary revenue a key part of your strategy for business recovery? Through PROS merchandising capabilities, airlines can create, manage and distribute ancillary products and services while harnessing the power of flexible rules and robust channel management. With full control of retailing techniques, airline can drive revenue throughout the customer journey with offer bundling and personalized offers in real-time.
Bundling & Segmentation
Can you create and deliver optimized offers that are tailored for your passenger’s individual needs and preferences? With bundling and segmentation, airlines can filter and bundle praoducts or services based on a customer profile resulting in greater upsell potential. With PROS, airlines can design the optimal offer for the search context, distribution channel and customer and drive a unique customer experience throughout the shopping and booking process that have them coming back to you for more.
Group and Corporate Sales
How streamlined is your global sales process in driving much needed incremental revenue from either group or corporate sales? With PROS automated quoting, booking, approval and ticketing capabilities, airlines can drive greater efficiency between Sales and RM to reduce suboptimal pricing and long quote times. Powered by science-based dynamic pricing, global sales teams can confidently price, deliver quotes, and improve the customer experience.
Pricing & Shopping
Are you able to answer the multitude of complex shopping and pricing scenarios regardless of the channel you operate in? With PROS best-in-class shopping and pricing engine, airlines can manage comprehensive selling scenarios and a variety of affinity shopping applications. With rich re-shopping and re-pricing, airlines can automate ticket exchanges and refunds and support complex rules and ticket modifications. All of this in real-time and highly accurate.
Digital Retailing
Can you deliver a more flexible, customer-centric shopping and booking experience for your customers? PROS retailing is an innovative, flexible, and modular digital retail engine proven to deliver complex experiences like loyalty and affinity shopping, and stopover and multi-city booking flows through smart UX. Airlines can influence the entire customer shopping and booking journey, drive ancillary revenue and improve conversions and loyalty.
Booking, Ticketing, & Servicing
Do you have full control and transparency when managing your end-to-end order management process? With the right booking, ticketing, and order servicing capabilities, airlines can provide their customers with true transparency and flexibility from pre-trip to post-trip. With PROS, airlines can drive seamless, customer-centric order management across all channels.
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Revenue Management
Details -
Dynamic Pricing
Details -
Group Sales
Details -
Booking, Ticketing, & Servicing
Details -
Pricing & Shopping
Details -
Ancillary Merchandising
Details -
Bundling & Segmentation
Details -
Digital Retailing
Details
Revenue Management
Are you confident in your ability to maximize revenue across every market you operate in, especially in times of extreme uncertainty? Through PROS proven forecast methodology, advanced willingness-to-pay optimization, and best-in-class workflows, RM teams can maximize their productivity, while enabling airline leaders to successfully manage their networks, capacity, and availability.
Dynamic Pricing
Are you able to price with full flexibility and control and based on your passengers’ true willingness-to-pay? PROS delivers advanced dynamic pricing capabilities to access more of the demand curve, drive better segmentation and price differentiation, while giving airlines the ability to make adjustments beyond business rules and manual intervention.
Group Sales
How streamlined is your group sales process in driving much needed incremental revenue? With PROS automated quoting, booking, approval and ticketing capabilities, airlines can drive greater efficiency between Sales and RM to reduce suboptimal pricing and long quote times. Powered by science-based dynamic pricing, group sales and RM teams can confidently price for groups.
Booking, Ticketing, & Servicing
Do you have full control and transparency when managing your end-to-end order management process? With the right booking, ticketing, and order servicing capabilities, airlines can provide their customers with true transparency and flexibility from pre-trip to post-trip. With PROS, airlines can drive seamless, customer-centric order management across all channels.
Pricing & Shopping
Are you able to answer the multitude of complex shopping and pricing scenarios regardless of the channel you operate in? With PROS best-in-class shopping and pricing engine, airlines can manage comprehensive selling scenarios and a variety of affinity shopping applications. With rich re-shopping and re-pricing, airlines can automate ticket exchanges and refunds and support complex rules and ticket modifications. All of this in real-time and highly accurate.
Ancillary Merchandising
Is ancillary revenue a key part of your strategy for business recovery? Through PROS merchandising capabilities, airlines can create, manage and distribute ancillary products and services while harnessing the power of flexible rules and robust channel management. With full control of retailing techniques, airline can drive revenue throughout the customer journey with offer bundling and personalized offers in real-time.
Bundling & Segmentation
Can you create and deliver optimized offers that are tailored for your passenger’s individual needs and preferences? With bundling and segmentation, airlines can filter and bundle products or services based on a customer profile resulting in greater upsell potential. With PROS, airlines can design the optimal offer for the search context, distribution channel and customer and drive a unique customer experience throughout the shopping and booking process that have them coming back to you for more.
Digital Retailing
Can you deliver a more flexible, customer-centric shopping and booking experience for your customers? PROS retailing is an innovative, flexible, and modular digital retail engine proven to deliver complex experiences like loyalty and affinity shopping, and stopover and multi-city booking flows through smart UX. Airlines can influence the entire customer shopping and booking journey, drive ancillary revenue and improve conversions and loyalty.
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Dynamic Pricing
Details -
Ancillary Merchandising
Details -
Bundling & Segmentation
Details -
Pricing & Shopping
Details -
Revenue Management
Details -
Group Sales
Details -
Digital Retailing
Details -
Booking, Ticketing, & Servicing
Details
Dynamic Pricing
Are you able to price with full flexibility and control and based on your passengers’ true willingness-to-pay? PROS delivers advanced dynamic pricing capabilities to access more of the demand curve, drive better segmentation and price differentiation, while giving airlines the ability to make adjustments beyond business rules and manual intervention.
Ancillary Merchandising
Is ancillary revenue a key part of your strategy for business recovery? Through PROS merchandising capabilities, airlines can create, manage and distribute ancillary products and services while harnessing the power of flexible rules and robust channel management. With full control of retailing techniques, airline can drive revenue throughout the customer journey with offer bundling and personalized offers in real-time.
Bundling & Segmentation
Can you create and deliver optimized offers that are tailored for your passenger’s individual needs and preferences? With bundling and segmentation, airlines can filter and bundle products or services based on a customer profile resulting in greater upsell potential. With PROS, airlines can design the optimal offer for the search context, distribution channel and customer and drive a unique customer experience throughout the shopping and booking process that have them coming back to you for more.
Pricing & Shopping
Are you able to answer the multitude of complex shopping and pricing scenarios regardless of the channel you operate in? With PROS best-in-class shopping and pricing engine, airlines can manage comprehensive selling scenarios and a variety of affinity shopping applications. With rich re-shopping and re-pricing, airlines can automate ticket exchanges and refunds and support complex rules and ticket modifications. All of this in real-time and highly accurate.
Revenue Management
Are you confident in your ability to maximize revenue across every market you operate in, especially in times of extreme uncertainty? Through PROS proven forecast methodology, advanced willingness-to-pay optimization, and best-in-class workflows, RM teams can maximize their productivity, while enabling airline leaders to successfully manage their networks, capacity, and availability.
Group Sales
How streamlined is your group sales process in driving much needed incremental revenue? With PROS automated quoting, booking, approval and ticketing capabilities, airlines can drive greater efficiency between Sales and RM to reduce suboptimal pricing and long quote times. Powered by science-based dynamic pricing, group sales and RM teams can confidently price for groups.
Digital Retailing
Can you deliver a more flexible, customer-centric shopping and booking experience for your customers? PROS retailing is an innovative, flexible, and modular digital retail engine proven to deliver complex experiences like loyalty and affinity shopping, and stopover and multi-city booking flows through smart UX. Airlines can influence the entire customer shopping and booking journey, drive ancillary revenue and improve conversions and loyalty.
Booking, Ticketing, & Servicing
Do you have full control and transparency when managing your end-to-end order management process? With the right booking, ticketing, and order servicing capabilities, airlines can provide their customers with true transparency and flexibility from pre-trip to post-trip. With PROS, airlines can drive seamless, customer-centric order management across all channels.
-
Ancillary Merchandising
Details -
Pricing & Shopping
Details -
Digital Retailing
Details -
Booking, Ticketing, & Servicing
Details -
Revenue Management
Details -
Dynamic Pricing
Details -
Bundling & Segmentation
Details -
Group Sales
Details
Ancillary Merchandising
Is ancillary revenue a key part of your strategy for business recovery? Through PROS merchandising capabilities, airlines can create, manage and distribute ancillary products and services while harnessing the power of flexible rules and robust channel management. With full control of retailing techniques, airline can drive revenue throughout the customer journey with offer bundling and personalized offers in real-time.
Pricing & Shopping
Are you able to answer the multitude of complex shopping and pricing scenarios regardless of the channel you operate in? With PROS best-in-class shopping and pricing engine, airlines can manage comprehensive selling scenarios and a variety of affinity shopping applications. With rich re-shopping and re-pricing, airlines can automate ticket exchanges and refunds and support complex rules and ticket modifications. All of this in real-time and highly accurate.
Digital Retailing
Can you deliver a more flexible, customer-centric shopping and booking experience for your customers? PROS retailing is an innovative, flexible, and modular digital retail engine proven to deliver complex experiences like loyalty and affinity shopping, and stopover and multi-city booking flows through smart UX. Airlines can influence the entire customer shopping and booking journey, drive ancillary revenue and improve conversions and loyalty.
Booking, Ticketing, & Servicing
Do you have full control and transparency when managing your end-to-end order management process? With the right booking, ticketing, and order servicing capabilities, airlines can provide their customers with true transparency and flexilbity from pre-trip to post-trip. With PROS, airlines can drive seamless, customer-centric order management across all channels.
Revenue Management
Are you confident in your ability to maximize revenue across every market you operate in, especially in times of extreme uncertainty? Through PROS proven forecast methodology, advanced willingness-to-pay optimization, and best-in-class workflows, RM teams can maximize their productivity, while enabling airline leaders to successfully manage their networks, capacity, and availability.
Dynamic Pricing
Are you able to price with full flexibility and control and based on your passengers’ true willingness-to-pay? PROS delivers advanced dynamic pricing capabilities to access more of the demand curve, drive better segmentation and price differentiation, while giving airlines the ability to make adjustments beyond business rules and manual intervention.
Bundling & Segmentation
Can you create and deliver optimized offers that are tailored for your passenger’s individual needs and preferences? With bundling and segmentation, airlines can filter and bundle products or services based on a customer profile resulting in greater upsell potential. With PROS, airlines can design the optimal offer for the search context, distribution channel and customer and drive a unique customer experience throughout the shopping and booking process that have them coming back to you for more.
Group Sales
How streamlined is your group sales process in driving much needed incremental revenue? With PROS automated quoting, booking, approval and ticketing capabilities, airlines can drive greater efficiency between Sales and RM to reduce suboptimal pricing and long quote times. Powered by science-based dynamic pricing, group sales and RM teams can confidently price for groups.
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Group Sales
Details
Group Sales
How streamlined is your group sales process in driving much needed incremental revenue? With PROS automated quoting, booking, approval and ticketing capabilities, airlines can drive greater efficiency between Sales and RM to reduce suboptimal pricing and long quote times. Powered by science-based dynamic pricing, group sales and RM teams can confidently price for groups.
La puissance de la science de PROS
En associant 30 ans d’expérience sur le terrain en matière de tarification, de science et de stratégie de pointe à une plateforme d’IA fiable, PROS permet aux compagnies aériennes de proposer activement des offres hautement personnalisées adaptées à chaque scénario d’achat et de vente.
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Adapté aux besoins de votre entreprise et de votre marché
grâce à une plus grande personnalisation des algorithmes intelligents (« Apportez votre propre science »).
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Applique des caractéristiques uniques de point de vente et de segmentation
de la clientèle aux recommandations du gestionnaire de revenus, en fournissant un prix basé sur la propension à payer de votre client.
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Garantit des résultats tangibles
les clients bénéficient souvent d’une augmentation rapide du chiffre d’affaires de 2 à 3 %, de taux de conversion accélérés et d’une meilleure productivité des équipes.
Performances, évolutivité et sécurité des données exceptionnelles
La protection et la disponibilité des informations commerciales sont des conditions essentielles pour les entreprises. PROS l’a bien compris, et accorde de ce fait la priorité absolue aux performances, à la sécurité et à la confidentialité des données.
En adoptant les meilleures pratiques technologiques et les normes reconnues à l’échelle mondiale, PROS aide les entreprises à maintenir leur activité sans interruption, à atténuer les risques et à se prémunir de manière optimale contre les cyberattaques, protégeant ainsi leurs avantages concurrentiels sur le marché.
En savoir plus sur la confiance et la sécurité selon PROS
PROS Cloud
Doté de puissantes fonctionnalités pour assurer la continuité des opérations, la flexibilité et les performances, PROS Cloud est fourni dans le monde entier sous forme de SaaS (Software-as-a-Service) hébergé sur Microsoft Azure.
Hébergé dans des centres de données certifiés SOC2, ce cloud fournit les fonctionnalités de sécurité et de disponibilité que vous exigez de la part d’une application stratégique, y compris des centres de reprise après sinistre.
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Conçu pour offrir des performances et une évolutivité supérieures
Configuration flexible pour répondre à vos exigences en matière de performances, conception pensée pour offrir une haute disponibilité.
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S’intègre en toute transparence à votre pile technologique
Intégration au sein de systèmes d’entreprise hautement personnalisés, tels que les ERP et les CRM.
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Plus de sécurité pour les données d’entreprise et les données clients
Conforme au RGPD, aux normes SSAE16 SOC 2 Type 2, ISO 27001 et à la Cloud Control Matrix de la Cloud Security Alliance.
Découvrez les solutions PROS en action
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