Revolutionierung des Buchungserlebnisses mit ganzheitlichem digitalen Einzelhandel und e-Commerce
Es besteht ein enormer Druck bei der Beschleunigung der digitalen Strategie Ihrer Fluggesellschaft, um Kunden auf Ihrer Website und über mobile Anwendungen zu gewinnen. Dazu müssen Fluggesellschaften agiler sein als je zuvor, kundenorientierte Einzelhandelsstrategien einführen und sich von veralteten Technologien verabschieden, die den Wandel ausbremsen. PROS ermöglicht es digitalen Teams, den Umsatz zu steigern und gleichzeitig das gesamte Kundenerlebnis von der Inspiration über die Reise hinaus zu verbessern.
Mit flexiblen, kundenorientierten Tools die Kontrolle über Ihre Buchungs-Engine gewinnen
Digitale Teams wollen das Einkaufs- und Buchungserlebnis für Passagiere auf ihren digitalen Kanälen verbessern und einen maßgeschneiderten Buchungsablauf bieten, ohne die Passagiere als Direktkanal zu verlieren. Dabei sind sie jedoch in ihren Möglichkeiten eingeschränkt, mit neuen Einzelhandelstechniken zu experimentieren.
Während digitale Teams die Passagierbuchungen und Möglichkeiten für Zusatzverkäufe durch Nebenprodukte erhöhen möchten, schreiben veraltete Buchungslösungen eine Einheitsgröße für alle Modelle vor.
Dank flexibler Einzelhandelsmöglichkeiten können Fluggesellschaften wieder mehr erreichen.
Die führende Plattform für digitalen Einzelhandel über direkte und NDC-Kanäle
Was digitale Teams erwarten können:
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Reduzierte Verkaufskosten
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Höhere Konversions- und Zusatzverkaufsraten
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50 % Verbesserung der Reaktionszeiten
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Schnelles Experimentieren mit neuen Produkten und Preisen
Nahtlose Integration in leistungsstarke Einkaufsmöglichkeiten für eine umfassende Angebots- und Bestellverwaltung
Airline Digital Retailing
Mit flexiblen, intelligenten UX-Tools und der Möglichkeit, Einzelhandelsstrategien zu implementieren, zu testen und zu messen, können digitale Teams das Einkaufs- und Buchungserlebnis für Kunden revolutionieren.
So können digitale Teams komplexe Erlebnisse wie Treue- oder Affinitätseinkäufe, Zwischenstopps und Buchungen für mehrere Städte bereitstellen, die höhere Konversionsraten und höhere Zusatzeinnahmen ermöglichen.
- Modernisieren Sie die Website und den mobilen Kanal der Fluggesellschaft mit einer innovativen, flexiblen, modularen Einkaufs- und Buchungs-Engine.
- Binden Sie Treueprogramme, Affinitätseinkäufe und Zwischenstopps in Ihren Direktkanal ein.
- Steigern Sie Ihren Umsatz mit optimierten Angeboten durch robuste Merchandising-Funktionen und die Integration von Services von Drittanbietern.
- Geeignet für NDC-Stufe 4.
Pricing & Shopping
Insbesondere für Direktkanäle müssen Einzelhandelsteams komplexe und umfassende Verkaufsszenarien und eine Vielzahl von Einkaufs-Anwendungen verwalten.
Ohne eine leistungsstarke Preis- und Einkaufs-Engine können Fluggesellschaften die Anforderungen komplizierter und wachsender Einkaufsanforderungen nicht erfüllen.
- Nutzen Sie umfassendere Angebote sowohl über direkte als auch indirekte Kanäle.
- Fördern Sie optimale Vertriebskanalstrategien über die Metasuche hinweg bei gleichzeitiger Verwaltung des Suchvolumens.
- Sorgen Sie für eine enge Integration in Strategien für Umsatzmanagement, Verfügbarkeit und Vertrieb.
- Erstellen und liefern Sie dynamische Preise über Kanäle, die durch Vertriebsstrategien unterstützt werden.
Ancillary Merchandising
Steigern Sie den Umsatz mit Zusatzdiensten und verbessern Sie die Möglichkeiten von Zusatzverkäufen während der gesamten Kundenreise.
Fluggesellschaften müssen heute mehr denn je den Umsatz pro Passagier über den Sitz hinaus steigern und die Kundenzufriedenheit durch personalisierte, dynamische Angebote verbessern.
- Bieten Sie während der Einkaufs- und Buchungsphase personalisierte Nebenprodukte über direkte und indirekte Kanäle an.
- Nutzen Sie flexible Einzelhandelsansätze mit reichhaltigen Medieninhalten wie Bilder und Videos, um die Konversionsraten zu erhöhen.
- Verwalten Sie einen Katalog für die Erstellung und den Vertrieb von Zusatzprodukten über robuste und flexible Konfigurationsfunktionen.
Booking, Ticketing & Servicing
Die Kundenreise hört nach der Unterbreitung des Angebots nicht auf. Während der Buchung, Ticketausstellung und beim Service kann es schnell kompliziert werden.
Digitale Teams benötigen vollständige Kontrolle und Transparenz, um zusätzlichen Kundennutzen zu schaffen und gleichzeitig einen kundenorientierten Bestellverwaltungsprozess unabhängig vom Kanal bereitzustellen.
- Vereinfachen Sie den Vorgang für Passagiere, indem Sie vollständige Reisedetails und Funktionen für die Reiseverwaltung bereitstellen.
- Ermöglichen Sie eine transparente Umbuchung, Stornierung und Erstattung direkt auf der Website Ihrer Fluggesellschaft.
- Heben Sie sich durch eine flexible Verwaltung des Warenkorbs ab, bei der Änderungen und Reiseanpassungen schnell möglich sind.
- Nutzen Sie die einfache Integration in das komplexe Einzelhandelsökosystem von Fluggesellschaften bei vollständiger NDC-Konformität.
Erfolgreiche Einzelhandelsstrategien für RM-, Vertriebs- und Vertriebsteams
Dank der leistungsstarken Funktionen für Angebotserstellung und Bestellverwaltung und der synchronisierten ganzheitlichen Arbeitsabläufe der PROS-Plattform für Reiseanbieter können digitale und E-Commerce-Teams effektiv außergewöhnliche Einkaufs- und Verkaufserlebnisse unterstützen und so die Anzahl der Passagiere und den Umsatz Ihrer Fluggesellschaft steigern.
Eine Architektur, die das Einkaufserlebnis heute und in Zukunft verbessert
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Airline.com
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Mobile
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NDC API
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GDS
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Revenue Management
Details -
Dynamic Pricing
Details -
Ancillary Merchandising
Details -
Bundling & Segmentation
Details -
Group and Corporate Sales
Details -
Pricing & Shopping
Details -
Digital Retailing
Details -
Booking, Ticketing, & Servicing
Details
Revenue Management
Are you confident in your ability to maximize revenue across every market you operate in, especially in times of extreme uncertainty? Through PROS proven forecast methodology, advanced willingness-to-pay optimization, and best-in-class workflows, RM teams can maximize their productivity, while enabling airline leaders to successfully manage their networks, capacity, and availability.
Dynamic Pricing
Are you able to price with full flexibility and control and based on your passengers’ true willingness-to-pay? PROS delivers advanced dynamic pricing capabilities to access more of the demand curve, drive better segmentation and price differentiation, while giving airlines the ability to make adjaustments beyond business rules and manual intervention.
Ancillary Merchandising
Is ancillary revenue a key part of your strategy for business recovery? Through PROS merchandising capabilities, airlines can create, manage and distribute ancillary products and services while harnessing the power of flexible rules and robust channel management. With full control of retailing techniques, airline can drive revenue throughout the customer journey with offer bundling and personalized offers in real-time.
Bundling & Segmentation
Can you create and deliver optimized offers that are tailored for your passenger’s individual needs and preferences? With bundling and segmentation, airlines can filter and bundle praoducts or services based on a customer profile resulting in greater upsell potential. With PROS, airlines can design the optimal offer for the search context, distribution channel and customer and drive a unique customer experience throughout the shopping and booking process that have them coming back to you for more.
Group and Corporate Sales
How streamlined is your group sales process in driving much needed incremental revenue? With PROS automated quoting, booking, approval and ticketing capabilities, airlines can drive greater efficiency between Sales and RM to reduce suboptimal pricing and long quote times. Powered by science-based dynamic pricing, group sales and RM teams can confidently price for groups.
Pricing & Shopping
Are you able to answer the multitude of complex shopping and pricing scenarios regardless of the channel you operate in? With PROS best-in-class shopping and pricing engine, airlines can manage comprehensive selling scenarios and a variety of affinity shopping applications. With rich re-shopping and re-pricing, airlines can automate ticket exchanges and refunds and support complex rules and ticket modifications. All of this in real-time and highly accurate.
Digital Retailing
Can you deliver a more flexible, customer-centric shopping and booking experience for your customers? PROS retailing is an innovative, flexible, and modular digital retail engine proven to deliver complex experiences like loyalty and affinity shopping, and stopover and multi-city booking flows through smart UX. Airlines can influence the entire customer shopping and booking journey, drive ancillary revenue and improve conversions and loyalty.
Booking, Ticketing, & Servicing
Do you have full control and transparency when managing your end-to-end order management process? With the right booking, ticketing, and order servicing capabilities, airlines can provide their customers with true transparency and flexibility from pre-trip to post-trip. With PROS, airlines can drive seamless, customer-centric order management across all channels.
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Revenue Management
Details -
Dynamic Pricing
Details -
Group Sales
Details -
Booking, Ticketing, & Servicing
Details -
Pricing & Shopping
Details -
Ancillary Merchandising
Details -
Bundling & Segmentation
Details -
Digital Retailing
Details
Revenue Management
Are you confident in your ability to maximize revenue across every market you operate in, especially in times of extreme uncertainty? Through PROS proven forecast methodology, advanced willingness-to-pay optimization, and best-in-class workflows, RM teams can maximize their productivity, while enabling airline leaders to successfully manage their networks, capacity, and availability.
Dynamic Pricing
Are you able to price with full flexibility and control and based on your passengers’ true willingness-to-pay? PROS delivers advanced dynamic pricing capabilities to access more of the demand curve, drive better segmentation and price differentiation, while giving airlines the ability to make adjustments beyond business rules and manual intervention.
Group Sales
How streamlined is your group sales process in driving much needed incremental revenue? With PROS automated quoting, booking, approval and ticketing capabilities, airlines can drive greater efficiency between Sales and RM to reduce suboptimal pricing and long quote times. Powered by science-based dynamic pricing, group sales and RM teams can confidently price for groups.
Booking, Ticketing, & Servicing
Do you have full control and transparency when managing your end-to-end order management process? With the right booking, ticketing, and order servicing capabilities, airlines can provide their customers with true transparency and flexibility from pre-trip to post-trip. With PROS, airlines can drive seamless, customer-centric order management across all channels.
Pricing & Shopping
Are you able to answer the multitude of complex shopping and pricing scenarios regardless of the channel you operate in? With PROS best-in-class shopping and pricing engine, airlines can manage comprehensive selling scenarios and a variety of affinity shopping applications. With rich re-shopping and re-pricing, airlines can automate ticket exchanges and refunds and support complex rules and ticket modifications. All of this in real-time and highly accurate.
Ancillary Merchandising
Is ancillary revenue a key part of your strategy for business recovery? Through PROS merchandising capabilities, airlines can create, manage and distribute ancillary products and services while harnessing the power of flexible rules and robust channel management. With full control of retailing techniques, airline can drive revenue throughout the customer journey with offer bundling and personalized offers in real-time.
Bundling & Segmentation
Can you create and deliver optimized offers that are tailored for your passenger’s individual needs and preferences? With bundling and segmentation, airlines can filter and bundle products or services based on a customer profile resulting in greater upsell potential. With PROS, airlines can design the optimal offer for the search context, distribution channel and customer and drive a unique customer experience throughout the shopping and booking process that have them coming back to you for more.
Digital Retailing
Can you deliver a more flexible, customer-centric shopping and booking experience for your customers? PROS retailing is an innovative, flexible, and modular digital retail engine proven to deliver complex experiences like loyalty and affinity shopping, and stopover and multi-city booking flows through smart UX. Airlines can influence the entire customer shopping and booking journey, drive ancillary revenue and improve conversions and loyalty.
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Dynamic Pricing
Details -
Ancillary Merchandising
Details -
Bundling & Segmentation
Details -
Pricing & Shopping
Details -
Revenue Management
Details -
Group Sales
Details -
Digital Retailing
Details -
Booking, Ticketing, & Servicing
Details
Dynamic Pricing
Are you able to price with full flexibility and control and based on your passengers’ true willingness-to-pay? PROS delivers advanced dynamic pricing capabilities to access more of the demand curve, drive better segmentation and price differentiation, while giving airlines the ability to make adjustments beyond business rules and manual intervention.
Ancillary Merchandising
Is ancillary revenue a key part of your strategy for business recovery? Through PROS merchandising capabilities, airlines can create, manage and distribute ancillary products and services while harnessing the power of flexible rules and robust channel management. With full control of retailing techniques, airline can drive revenue throughout the customer journey with offer bundling and personalized offers in real-time.
Bundling & Segmentation
Can you create and deliver optimized offers that are tailored for your passenger’s individual needs and preferences? With bundling and segmentation, airlines can filter and bundle products or services based on a customer profile resulting in greater upsell potential. With PROS, airlines can design the optimal offer for the search context, distribution channel and customer and drive a unique customer experience throughout the shopping and booking process that have them coming back to you for more.
Pricing & Shopping
Are you able to answer the multitude of complex shopping and pricing scenarios regardless of the channel you operate in? With PROS best-in-class shopping and pricing engine, airlines can manage comprehensive selling scenarios and a variety of affinity shopping applications. With rich re-shopping and re-pricing, airlines can automate ticket exchanges and refunds and support complex rules and ticket modifications. All of this in real-time and highly accurate.
Revenue Management
Are you confident in your ability to maximize revenue across every market you operate in, especially in times of extreme uncertainty? Through PROS proven forecast methodology, advanced willingness-to-pay optimization, and best-in-class workflows, RM teams can maximize their productivity, while enabling airline leaders to successfully manage their networks, capacity, and availability.
Group Sales
How streamlined is your group sales process in driving much needed incremental revenue? With PROS automated quoting, booking, approval and ticketing capabilities, airlines can drive greater efficiency between Sales and RM to reduce suboptimal pricing and long quote times. Powered by science-based dynamic pricing, group sales and RM teams can confidently price for groups.
Digital Retailing
Can you deliver a more flexible, customer-centric shopping and booking experience for your customers? PROS retailing is an innovative, flexible, and modular digital retail engine proven to deliver complex experiences like loyalty and affinity shopping, and stopover and multi-city booking flows through smart UX. Airlines can influence the entire customer shopping and booking journey, drive ancillary revenue and improve conversions and loyalty.
Booking, Ticketing, & Servicing
Do you have full control and transparency when managing your end-to-end order management process? With the right booking, ticketing, and order servicing capabilities, airlines can provide their customers with true transparency and flexibility from pre-trip to post-trip. With PROS, airlines can drive seamless, customer-centric order management across all channels.
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Ancillary Merchandising
Details -
Pricing & Shopping
Details -
Digital Retailing
Details -
Booking, Ticketing, & Servicing
Details -
Revenue Management
Details -
Dynamic Pricing
Details -
Bundling & Segmentation
Details -
Group Sales
Details
Ancillary Merchandising
Is ancillary revenue a key part of your strategy for business recovery? Through PROS merchandising capabilities, airlines can create, manage and distribute ancillary products and services while harnessing the power of flexible rules and robust channel management. With full control of retailing techniques, airline can drive revenue throughout the customer journey with offer bundling and personalized offers in real-time.
Pricing & Shopping
Are you able to answer the multitude of complex shopping and pricing scenarios regardless of the channel you operate in? With PROS best-in-class shopping and pricing engine, airlines can manage comprehensive selling scenarios and a variety of affinity shopping applications. With rich re-shopping and re-pricing, airlines can automate ticket exchanges and refunds and support complex rules and ticket modifications. All of this in real-time and highly accurate.
Digital Retailing
Can you deliver a more flexible, customer-centric shopping and booking experience for your customers? PROS retailing is an innovative, flexible, and modular digital retail engine proven to deliver complex experiences like loyalty and affinity shopping, and stopover and multi-city booking flows through smart UX. Airlines can influence the entire customer shopping and booking journey, drive ancillary revenue and improve conversions and loyalty.
Booking, Ticketing, & Servicing
Do you have full control and transparency when managing your end-to-end order management process? With the right booking, ticketing, and order servicing capabilities, airlines can provide their customers with true transparency and flexilbity from pre-trip to post-trip. With PROS, airlines can drive seamless, customer-centric order management across all channels.
Revenue Management
Are you confident in your ability to maximize revenue across every market you operate in, especially in times of extreme uncertainty? Through PROS proven forecast methodology, advanced willingness-to-pay optimization, and best-in-class workflows, RM teams can maximize their productivity, while enabling airline leaders to successfully manage their networks, capacity, and availability.
Dynamic Pricing
Are you able to price with full flexibility and control and based on your passengers’ true willingness-to-pay? PROS delivers advanced dynamic pricing capabilities to access more of the demand curve, drive better segmentation and price differentiation, while giving airlines the ability to make adjustments beyond business rules and manual intervention.
Bundling & Segmentation
Can you create and deliver optimized offers that are tailored for your passenger’s individual needs and preferences? With bundling and segmentation, airlines can filter and bundle products or services based on a customer profile resulting in greater upsell potential. With PROS, airlines can design the optimal offer for the search context, distribution channel and customer and drive a unique customer experience throughout the shopping and booking process that have them coming back to you for more.
Group Sales
How streamlined is your group sales process in driving much needed incremental revenue? With PROS automated quoting, booking, approval and ticketing capabilities, airlines can drive greater efficiency between Sales and RM to reduce suboptimal pricing and long quote times. Powered by science-based dynamic pricing, group sales and RM teams can confidently price for groups.
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Group Sales
Details -
Corporate Sales
Details -
Bundling & Segmentation
Details -
Dynamic Pricing
Details -
Revenue Management
Details -
Booking, Ticketing, & Servicing
Details -
Digital Retailing
Details -
Pricing and Shopping
Details -
Ancillary Merchandising
Details
Group Sales
How streamlined is your group sales process in driving much needed incremental revenue? With PROS automated quoting, booking, approval and ticketing capabilities, airlines can drive greater efficiency between Sales and RM to reduce suboptimal pricing and long quote times. Powered by science-based dynamic pricing, group sales and RM teams can confidently price for groups.
Corporate Sales
Can you accelerate the quoting and agreement process when selling to business travel buyers? With PROS, Sales teams can collaborate across multiple sales channels, optimize offers, while managing agreements and contracts in one location with seamless workflows.
Bundling & Segmentation
Can you create and deliver optimized offers that are tailored for your passenger’s individual needs and preferences? With bundling and segmentation, airlines can filter and bundle products or services based on a customer profile resulting in greater upsell potential. With PROS, airlines can design the optimal offer for the search context, distribution channel and customer and drive a unique customer experience throughout the shopping and booking process that have them coming back to you for more.
Dynamic Pricing
Are you able to price with full flexibility and control and based on your passengers’ true willingness-to-pay? PROS delivers advanced dynamic pricing capabilities to access more of the demand curve, drive better segmentation and price differentiation, while giving airlines the ability to make adjustments beyond business rules and manual intervention.
Revenue Management
Are you confident in your ability to maximize revenue across every market you operate in, especially in times of extreme uncertainty? Through PROS proven forecast methodology, advanced willingness-to-pay optimization, and best-in-class workflows, RM teams can maximize their productivity, while enabling airline leaders to successfully manage their networks, capacity, and availability.
Booking, Ticketing, & Servicing
Do you have full control and transparency when managing your end-to-end order management process? With the right booking, ticketing, and order servicing capabilities, airlines can provide their customers with true transparency and flexilbity from pre-trip to post-trip. With PROS, airlines can drive seamless, customer-centric order management across all channels.
Digital Retailing
Can you deliver a more flexible, customer-centric shopping and booking experience for your customers? PROS retailing is an innovative, flexible, and modular digital retail engine proven to deliver complex experiences like loyalty and affinity shopping, and stopover and multi-city booking flows through smart UX. Airlines can influence the entire customer shopping and booking journey, drive ancillary revenue and improve conversions and loyalty.
Pricing and Shopping
Are you able to answer the multitude of complex shopping and pricing scenarios regardless of the channel you operate in? With PROS best-in-class shopping and pricing engine, airlines can manage comprehensive selling scenarios and a variety of affinity shopping applications. With rich re-shopping and re-pricing, airlines can automate ticket exchanges and refunds and support complex rules and ticket modifications. All of this in real-time and highly accurate.
Ancillary Merchandising
Is ancillary revenue a key part of your strategy for business recovery? Through PROS merchandising capabilities, airlines can create, manage and distribute ancillary products and services while harnessing the power of flexible rules and robust channel management. With full control of retailing techniques, airline can drive revenue throughout the customer journey with offer bundling and personalized offers in real-time.
Die Macht der intelligenten Wissenschaft von PROS
Durch die Kombination von 30 Jahren praktischer Erfahrung in den Bereichen Preisgestaltung, modernste Wissenschaft und Strategie in einer KI-Plattform, der Sie vertrauen können, bietet PROS Fluggesellschaften die Möglichkeit, dynamisch personalisierte Angebote bereitzustellen, die für jedes Einkaufs- und Verkaufsszenario geeignet sind.
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Auf Ihre geschäftlichen und marktspezifischen Anforderungen
zugeschnitten durch weitere Anpassung der intelligenten Algorithmen („Bring Your Own Science“)
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Wendet einzigartige Kassen- und Kundensegmentierungseigenschaften
auf RM-Empfehlungen an und liefert so einen Preis, der auf der Zahlungsbereitschaft des Kunden basiert.
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Sorgt für greifbare Ergebnisse:
Kunden erzielen oft schnell eine Umsatzsteigerung von 2 bis 3 %, beschleunigte Konversionsraten und verbesserte Teamproduktivität.
Erstklassige Leistung, Skalierbarkeit und Datensicherheit
PROS weiß, wie wichtig der Schutz und die Verfügbarkeit von Geschäftsinformationen für Unternehmen sind und räumt daher Leistung, Sicherheit und Datenschutz höchste Priorität ein.
Durch die Nutzung bewährter Technologien und die Einhaltung international anerkannter Standards unterstützt PROS Unternehmen bei einem unterbrechungsfreien Geschäftsbetrieb, bei der Minimierung von Risiken und der Gewährleistung des höchsten Schutzes vor Cyberangriffen, um so ihre Wettbewerbsvorteile auf dem Markt zu schützen.
PROS Cloud
Die PROS-Cloud wurde mit leistungsstarken Funktionen zur Gewährleistung von Geschäftskontinuität, Flexibilität und Leistung entwickelt und wird global im Rahmen eines SaaS-Modells (Software-as-a-Service) bereitgestellt, das auf Microsoft Azure gehostet wird.
Sie befindet sich in SOC2-zertifizierten Rechenzentren und verfügt über die Sicherheits- und Verfügbarkeitsfunktionen, die Sie von einer unternehmenskritischen Anwendung, einschließlich Notfallwiederherstellungszentren, erwarten.
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Ausgelegt auf erstklassige Leistung und Skalierbarkeit
Mit Elastizität konfiguriert, um Ihre Leistungsanforderungen zu erfüllen, und auf hohe Verfügbarkeit ausgelegt.
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Nahtlose Integration in Ihre Technologieplattform
Integriert für die Arbeit in stark angepassten Unternehmenssystemen wie ERPs und CRMs.
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Mehr als nur Sicherheit für Geschäfts- und Kundendaten
Konform mit DSGVO, SSAE16 SOC 2 Type 2, ISO 27001 und der Cloud Control Matrix der Cloud Security Alliance.
Weitere Ressourcen:
View allSehen Sie sich die PROS-Lösungen in Aktion an
Wir freuen uns darauf, Sie zu treffen und Ihre Fragen zu den PROS-Lösungen zu beantworten.
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