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The B2B Customer Journey is Set on a Digital Track

Kim Davis,

What does that mean for marketing and sales? Learn the implications for sales incentivization, long-term relationships and customer experience.

A major theme at the upcoming MarTech conference will be the dramatic ways in which the customer journey has changed over the last two years. Our perception is that changes in consumer expectations and buying practices are reflected in similar changes for the B2B buyer.

To confirm that our perception is well-founded, we turned to John Bruno, VP strategy at PROS, the AI-powered platform that helps major brands price, configure and sell products and services. Bruno previously spent almost five years at Forrester on the sales technology and B2B e-commerce beat. “I have responsibility for our corporate strategy, a lot of what we do around go-to-market, as well as our corporate development where we think about mergers and acquisitions.”

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